Alex Parente

Position: Corporate Senior Vice President Casino Operations at Hard Rock International

International executive with more than 20 years of leadership performance and career development in the Entertainment and Hospitality Industry.

Proven to be quickly adaptable to Global Market Environment obtaining outstanding results to ownership and brands working on aggressive schedules and under different company sizes, financial backgrounds, and cultures.

Through the course of my career, I’ve participated in the opening of 5 Star Resorts, start-up ventures, and re-engineered operations in Latin America, The Caribbean, Europe, and the USA with an excellent track record of execution and value creation.
Extensive background on and building strategic alliances and cross-marketing initiatives with Airlines, luxury brands, and Media.

Member of the Wynn Resorts family since the inception of the company and a pre-opening team member of both Wynn and Encore Las Vegas achieving 5 stars Forbes and 5 Diamonds recognitions.

Served as a President of a start-up (RCH Ventures) an Executive Committee Member of RCD Resorts with a vast portfolio of hotels and a casino under the Hard Rock, Único, and Nobu brands.

Executive Committee Member at Baha Mar in Nassau under two different ownership groups.

In my former role as EVP of Casino Marketing, I was responsible for building the business plan, setting up the strategy and innovative marketing programs for both US and International Markets that ensure rapid revenue growth by driving up customers visits, building loyalty, and improving service while maximizing margins for both table and slots operations.

Throughout my career, I’ve been deeply involved in training and mentoring team members for long-term skill development and creating a customer-service, performance-oriented

Alex holds a Key Executive Gaming License NGCB (NV, US), a degree in business administration from the Boston Bank Foundation of Buenos Aires, Argentina, and has participated in several Strategic Planning and business development programs at Cornell and Reno Universities