Sevilla FC and PIN-UP have signed an agreement under which the sports betting brand becomes the club’s new regional partner in Latin America and Mexico.
Through this alliance, brand PIN-UP will begin sponsoring different digital assets of Sevilla FC both in Mexico and across different South American countries, helping to significantly increase the visibility of both brands in the Latin American and Central American markets, where the club has been working actively as part of its internationalization strategy.
The club already visited Mexico during the 2023 preseason, where we played a friendly match in Guadalajara. Sevilla FC has also always maintained strong ties with South American fans thanks to the legacy left at the club by Brazilian, Argentine, Colombian, Uruguayan, and Chilean players.
“We are pleased to welcome brand PIN-UP as a partner of Sevilla FC. This agreement marks an important step in strengthening our presence in Mexico and Latin America, and together we aim to bring the Sevilla FC brand closer to fans across the region while driving shared growth,” said Lorenzo Aldobrandini, Sevilla FC’s Partnerships Director.
