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Play’n GO’s Shawn Fluharty: ‘Five new US iGaming states in the next three years’

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Play’n GO’s Head of Government Affairs is buoyant on the future of iGaming in the US but warns that the industry needs to reduce the mixed messaging to get lawmakers on board.

Play’n GO’s Head of Government Affairs Shawn Fluharty has predicted that there will be as many as five new online casino markets launched in US states in the next three years.

Fluharty was speaking in an exclusive interview following the Next.io NYC Summit 2025 where he suggested Maryland may well be the next state to legalise iGaming, with the likes of Louisiana, Ohio and New York soon to follow.

However, Fluharty suggests that the industry has been too fractured in its messaging on iGaming which is why iGaming legislation has not made it through as many US state houses as quickly as sports betting has.

Play’n GO, the world-leading gaming entertainment supplier, has been a proud partner of the Next.io NYC Summit since its inception in 2021.

To watch the full interview with Fluharty and Play’n GO’s Head of Brand & Communication Andrew Pink visit Play’n GO’s YouTube channel.

 

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Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

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Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

 

Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.

As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.

“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”

Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:

  • CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
  • Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
  • Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
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LuckBet Named Master Sponsor of LFA 209, Marking MMA History in Mato Grosso

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LuckBet Becomes Master Sponsor of LFA’s Historic Debut in Mato Grosso

 

Rising sports betting platform LuckBet has been announced as the master sponsor for LFA 209, the first edition of the Legacy Fighting Alliance (LFA) to be held in Mato Grosso, Brazil. The event, widely known as the top development platform for future UFC fighters, takes place May 24 at the Malai Manso Resort, in Chapada dos Guimarães, and represents a major milestone for mixed martial arts in the region.

The sponsorship deal includes on-site brand visibility, exclusive content for social media, and live activations during the event, which will be broadcast live and exclusively on UFC Fight Pass.

“We’re proud to be the only betting company from Mato Grosso legally operating in Brazil,” said Ivan Dutra, CEO of LuckBet. “This sponsorship is a strategic move to connect with a new audience while promoting a globally respected sport. It’s even more meaningful as the LFA makes its debut in our home state.”

High Stakes in the Cage

LFA 209’s main event features Brazilians Inglesson De Lara and Bruno “Xinoco” Henrique, battling it out in the featherweight division. The event marks LFA’s 22nd event in Brazil since expanding internationally in 2021 and is the second time the promotion touches down in the Central-West Region, following a prior event in the Federal District.

This edition is supported by the Mato Grosso Secretary of Culture, Sports and Leisure (SECEL-MT) and held at the Malai Manso Resort, the only all-inclusive resort in the Central-West certified by the Brazilian Resorts Association (ABR).

Broadcast starts at 9 PM (Brasília time) / 8 PM (Mato Grosso time) and features live Portuguese commentary by UFC legend and ambassador Rogério Minotouro.

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7K Named Official Betting Sponsor of Paulistão Feminino 2025

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7K Becomes Exclusive Betting Sponsor of 2025 Paulistão Feminino Championship

 

The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.

This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.

“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”

Record-Breaking Investment and Visibility in 2025

This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.

The competition features eight powerhouse teams:

  • AD Taubaté

  • Corinthians

  • Ferroviária

  • Palmeiras

  • Realidade Jovem

  • Red Bull Bragantino

  • Santos

  • São Paulo

Broadcast and Media Coverage

For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.

A New Era of Sponsorships

The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.

Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.

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