Scientific Games’ SCiQ Technology Driving Sales at Participating Kansas Lottery Retailers
Scientific Games’ SCiQ retail technology is driving instant scratch game sales and simplifying operations at Kansas Lottery retailers. The newly deployed SCiQ system improves operational and inventory efficiencies for lottery retailers and features optimized digital displays for players to order games easily. The rollout of the tech ecosystem is already making a positive impact at participating chain retailers and independently owned stores in greater Topeka, Wichita, and other regions in the state.
Stephen Ortiz, Kansas Lottery Director of Sales & Marketing, said: “Our retailers embraced modernizing lottery in their stores. SCiQ has benefited their lottery sales and simplified operations at their check-out counters. The system helps maintain game inventory, rather than it being a manual function, and they like the product security the locked SCiQ bins offer. The greatest impact is that SCiQ takes the guesswork out of instant game inventory with store-level analytics and insights tied to planograms.”
SCiQ is the only technology of its kind for managing the lottery category within stores. The system provides retailers with a comprehensive suite of features, including fully integrated digital menu boards for modern product display, automated inventory management, real-time store-specific sales and market basket performance reports, and enhanced product security.
“The Kansas Lottery’s approach with our 1500 retailers is to provide services and seek opportunities to use technology that helps make their operations more efficient and profitable. Once the SCiQ project began with our chain retailers, word traveled like the wind, as they say in Kansas. It didn’t take long for our more progressive independent retailers to ask how they could get this technology in their stores,” Ortiz said.
Michael Cardell, Senior VP, Americas Systems for Scientific Games, said: “We commend the Kansas Lottery for its innovative approach to retail technology. SCiQ has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets and recently launched in Europe for the first time. Kansas Lottery retailers and their players are benefiting from our technology-driven, streamlined engagement experience and we are delighted SCiQ is already generating higher instant game sales to benefit state programs.”
In addition to retail point-of-sale technology (including self-service terminals), Scientific Games currently provides the Kansas Lottery with a lottery gaming system, retailer management system, and monitor games. The company also provides the Lottery’s instant games and manages the products through the performance-driven Scientific Games Enhanced Partnership program at its facility in Topeka.
