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FanDuel Brings America’s #1 Sportsbook to Puerto Rico

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FanDuel, North America’s premier online gaming company, announced the availability of FanDuel Sportsbook within Puerto Rico and the opening of a new retail sportsbook in partnership with CAGE Puerto Rico II (CAGE Sports) at #53 Edificio El Caribe, Calle Palmeras in San Juan.

Puerto Rican residents who are at least 18 years of age can visit the FanDuel Sportsbook in partnership with CAGE Sports in San Juan to register with FanDuel and set up an account. Tourists and visitors can register as well and enjoy placing bets during their stay. Customers must sign up in-person at the retail location to use the FanDuel Sportsbook app. Once registered and validated, customers who make their first wager of at least $5 will receive $200 in Bonus Bets. Bonus Bets can be used to bet on college basketball, NBA, NFL, MLB, NHL, MMA, golf, boxing, soccer, and more.

The FanDuel Sportsbook app is simple, secure, and convenient and offers a best-in-class platform with features for both new and experienced bettors, including:

• Customer Focused: FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature and 24/7 customer service.

• An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game Parlay bets, the first to offer live streaming of sporting events inside a betting app and the first to give early payouts for championship teams. Additional features like The Pulse offer a curated experience that follows the biggest storylines in sports and offers live bets on the moments that matter most.

• Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting and an Explore feature that delivers a simplified betting experience for fans of all experience levels. The Explore tab includes narrative-driven question format bets like “Who Will Win This Game?” educational tutorials, popular bets, parlay builders, and more.

• Commitment to Responsible Gaming: FanDuel is the industry leader in promoting responsible play and features in-app tools that allow customers to set time, deposit, and wager limits, as well as a personalized dashboard called My Spend that offers customers a streamlined way to view personal play stats and spending patterns to help track budget. FanDuel also has a Responsible Gaming site where customers can find additional support services.

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Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

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Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

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LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

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LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

 

The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

  • Unlimited withdrawals

  • 24/7 humanized customer support

  • Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

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ZITRO DIGITAL TO SHOWCASE NEW IGAMING CONTENT AT SBC SUMMIT AMERICAS 2025

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Zitro Digital is set to present its latest digital gaming innovations at the upcoming SBC Summit Americas in Fort Lauderdale, taking place from May 13-15. Visitors to booth #D270 will get a first look at the company’s new products, including the highly anticipated Legendary Sword series.

The Legendary Sword series launches with Avalon, a game adapted from the highly successful land-based title, bringing its proven gameplay to the digital world. In addition, Zitro Digital will showcase its growing portfolio, including Fu Pots Spring, the latest addition to the Fu Pots series, Twist Casino, and Empress, the newest game in the Bashiba Link series. Attendees will also have the chance to explore a variety of digital video bingo and video slot games, all adapted from Zitro’s successful land-based offerings.

 

“We’re excited to launch the Legendary Sword series at SBC Summit Americas,” said José Javier Martí, COO at Zitro Digital. “This expansion into the online market is a natural progression for Zitro Digital as we continue to provide exceptional gaming experiences across all platforms. We look forward to strengthening partnerships, exploring new opportunities, and sharing our progress within the iGaming industry at this event,” concluded José Javier Martí.

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