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AGA Unveils Have A Game Plan Initiative’s Fifth Pillar: “Keep Your Cool”
The American Gaming Association (AGA) announced the expansion of its “Have A Game Plan. Bet Responsibly.” public service campaign with the introduction of a fifth pillar: “Keep Your Cool”. This new pillar reinforces the campaign’s mission to promote responsible sports wagering by emphasizing athlete harassment is never appropriate.
The announcement comes as data highlights the growing effectiveness of responsible gaming programs across the country. According to recent research, 66% of Americans believe the gaming industry’s responsible gaming initiatives are effective, up from 59% in 2023. Among those who actively participate in gaming, 79% of physical casino players and 85% of sports bettors agree these programs are working, including an impressive 73% of young bettors aged 18-24.
“Responsible gaming efforts like Have A Game Plan and other proactive efforts by legal operators are resonating with consumers and making a difference. ‘Keep Your Cool’ builds on this momentum by reminding bettors that a betting result – good or bad – is not an invitation to criticize a team, official, or athlete,” said Bill Miller, President and CEO of the AGA.
Since its launch in 2019, “Have A Game Plan. Bet Responsibly.” has educated bettors through four foundational pillars:
• Set a Budget: Establish and stick to a financial limit.
• Keep It Social: Bet responsibly as part of a shared activity.
• Know the Odds: Know the terminology and understand risks before placing bets.
• Play Legally: Use regulated, legal betting platforms.
The new “Keep Your Cool” pillar complements these principles by promoting sportsmanship and emphasizing the social aspects of sports betting:
Respect the Game: Winning and losing are part of sports betting, nobody is perfect; the result of a bet should not prompt negative actions – in person or online – toward athletes and officials.
Stay Focused on Having Fun: Sports betting is entertainment.
NASCAR, an early supporter of Have A Game Plan, underscored the importance of the new pillar. “At NASCAR, we believe responsible gaming enhances the overall fan experience. ‘Keep Your Cool’ reflects our shared commitment to encouraging fans to bet responsibly and maintain a respectful approach to the sport they love,” said Steve Phelps, President of NASCAR.
With responsible gaming messaging resonating stronger than ever, Have A Game Plan. Bet Responsibly. continues to foster a more enjoyable betting environment for fans.
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EGT Digital to make a memorable debut at IGI Expo in Florianópolis
EGT Digital will take part in the iGaming and Gaming Expo (IGI Expo), which will be held on December 13-15 in the Brazilian city of Florianópolis. This will be the first edition of the exhibition, which will offer a platform for business and networking for professionals, investors and regulators from the region. The Bulgarian developer and provider of iGaming solutions will showcase its rich product portfolio at booth D20.
Visitors will have the opportunity to become familiar with the wide range of casino developments of EGT Digital. The jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, currently including more than 120 in-house developed titles, will reveal their captivating features and will show why they are favorites of players in so many markets around the world. Among the top-performing slots on display will be Amazons’ Battle, Shining Crown, and the award-winning Sugar Duke. Together with them the upcoming cocktail-themed 5×6 Fruity Shots will stand out with multipliers ranging from x2 to the impressive x500, as well as the Toppling Reels, which will add more thrill to the game, promising even bigger prizes.
The gaming diversity at the stand will be complemented by the company’s instant games, which are a preferred choice for fans of quick wins due to their original design and mechanics, ensuring highly engaging gameplay.
X-Nave, EGT Digital’s “all-in-one” betting platform, will also be on display to present the technology and tools operators need to build and grow their online business. Standing out with great flexibility, the platform contains 4 main modules: Gaming Aggregator, CRM Engine, Sport Product, and Payment Gateway. Each of them can function as a part of the turnkey solution or to be integrated with developments of third-party providers.
The Gaming Aggregator will show its wide variety of over 12,000 games from more than 140 popular providers. The guests will also be able to learn more about new functionalities like the Buy Bonus, Hot and Cold games category, giving live visualization of the games’ RTP, as well as tools like Recommendation Engine and Casino as Widget, which allow operators to create more personalized content for their customers.
The CRM Engine will demonstrate numerous games and tournaments, as well as options for advanced player segmentation and AI/ML-driven tools.
The attendees will also have the opportunity to get acquainted with the rich sports and esports coverage offered by the X-Nave’s Sport Product. The module will present its Customizable Tournament Page, providing easy navigation and a personalized betting experience.
EGT Digital’s Payment Gateway will showcase its wide range of payment methods, including Open Banking. The module will demonstrate its user-focused design, featuring options like deposit repeat and bonus selection, combined with enhanced security measures.
“I am very glad that a market with huge potential as Brazil is now open to offer high-quality online gaming content to its players,” commented Celina Guedes, Regional Director Brazil at EGT. “I am confident that our products will quickly gain popularity here, given their excellent results in a number of countries around the world, including Latin America, which is among the regions with strongest performance for us. IGI Expo will give us a valuable opportunity to present ourselves to Brazilian operators, players and industry experts. EGT Digital will showcase its developments at the largest booth at the exhibition, where we will be awaiting our guests during the three days of the event.”
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MixRift launches exciting free Mixed Reality ‘arcade shooter’ game: Crit Attack
MixRift, a mixed reality (MR) gaming start-up today announces the launch of its third title, Crit Attack: a new MR arcade wave shooter game, developed to satisfy the need of three generations of gamers for immersive and engaging MR experiences.
Just in time for the holiday season, the game is easy and free to play, and is compatible with Meta Quest 3, 3S, Pro and 2. In-app purchases like upgrades and extra ‘lives’ are available to make the most out of the playing session, but players can also win these by playing the game for longer. With Cyber Monday just behind us, you can leverage Meta Quest’s deals and play Crit Attack with the family to defend your living room from a wave of monsters.
The combination of the game mechanic (arcade wave shooter), the graphics and the ease of picking it up make Crit Attack unique in the Meta Store, where the emphasis is on the more story driven, multiplayer, longer sessions. Powered by that growing market feedback for more ‘family-friendly’, less intense or graphic violence games, and a nostalgia for 80s and 90s games and entertainment brought to today, Crit Attack is a simple and casual game that anyone can intuitively understand how to use and play.
Bobby Voicu, MixRift’s CEO, commented: “By listening to our audience we noticed a nostalgia trend, driven by TV series like “Strange Things” or games like “Stardew Valley” and “Minecraft” with pixelated graphics. This enables the entire family to enjoy our games – the generation that first played games in arcades, the generation that played the early consoles and, finally, Gen Z and Alpha that can use their MR devices for a competitive and fun game.
The launch of Crit Attack underscores our vision to drive mass MR adoption and make gaming accessible to everyone by developing games that are easy for anyone to play, and deeply immersive. It’s the perfect gift for the whole family to enjoy – what better way to spend Christmas than uniting to fight a wave of monsters?”.
Key features that differentiate it from existing MR experiences:
- ‘Friendlier’ look and feel: The only MR game where arcade wave shooters are combined with the kind of graphics offered, for the entire family to play. The monsters are cute and annoying rather than scary, appearing in waves – making it a very fun experience for everyone.
- Accessible, simple and easy user experience: Easy to pick up and play – simply pick up a controller and point the in-game guns at the monsters that come and try to invade your living room; even the “Play” button is a button you can shoot. Though simple to understand, the game can be a truly tactical experience.
- “One more time” experience: The wave arcade shooter mechanic makes it the ideal game for short gaming sessions that players want to experience “one more time” according to user feedback, as with each time they understand what to do to get more monster waves destroyed.
- Low time commitment required to play – a more casual experience, where you can play for a half an hour or less session.
- Hall of Fame leaderboard: Global leaderboard to track performance against the best players in the world, and be part of a vibrant gaming community.
MixRift’s unique approach is centred on game mechanics, developing and releasing games that resonate with audiences, quickly rather than investing years in a single title.
Voicu added: “While the demand for MR experiences continues to grow, largely driven by tech giants like Meta and Apple, there’s a clear lack of high-quality MR games out there. We’re in the perfect position to tackle this because our flexibility lets us dive into unique game mechanics built specifically for MR. We’re not just making games—we’re pushing boundaries to create new kinds of interactive experiences, changing the way we engage with this technology in our daily lives.”
MixRift has been at the forefront of the MR/XR revolution since its inception, pushing the boundaries of seamless integration between physical and digital realms to create ‘wow’ moments for gamers. In August, MixRift raised £1.6M, primarily directed towards accelerating its game development efforts. The company’s additional games Hell Horde (MR Survival) and Fractured (MR 3D puzzle) are available on Apple Vision Pro and the Meta Quest. MixRift has an ambitious roadmap ahead, including a new, exciting gaming title in Q1 2025.
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Stakelogic Partners with GAN to Deliver Slots and Live Casino to the US Social Casino Market
Stakelogic, a leading innovator in online casino content, is thrilled to announce a strategic partnership with GAN, the top online gaming platform for social casinos in the United States. Through this collaboration, Stakelogic’s highly acclaimed slots and live dealer products will soon be available on social casino platforms across North America, delivering an exciting new wave of interactive entertainment to players nationwide.
Through this partnership, GAN will also distribute Stakelogic’s hybrid slots, including the Spin-to-Win Live Jackpot Game Show and the Super Wheel live dealer bonus game. This will offer US social casino players an unprecedented blend of traditional slots and live casino excitement.
Stakelogic’s premium live dealer games, such as roulette and blackjack, along with innovative live game shows like Super Stake Roulette 5,000X and Super Wheel – The Live Game Show, will also be made available across the United States. This groundbreaking approach combines social casino gaming with live dealer interaction, marking a major advancement for the US market.
Additionally, social casino operators working with GAN will gain access to custom-branded slots and live products designed specifically for their platforms, enabling them to deliver a unique and tailored gaming experience to their players.
Stephan van den Oetelaar, CEO at Stakelogic said: “We’re thrilled to join forces with GAN to bring our slot and live casino products to the US social casino market. This partnership allows us to swiftly roll out our content across the country, delivering a unique gaming experience tailored for American players. We believe branded, custom-made content will become the industry standard in the coming years. In the months ahead, we will work closely with GAN and its social casino operators to develop a truly bespoke offering that sets a new benchmark for player engagement and entertainment.”
Guiseppe Gardali, President B2B at GAN said: “With our partnership with Stakelogic, GAN is elevating social casino entertainment to a whole new level. Stakelogic’s hybrid slots, which blend traditional slots with live casino elements, are truly groundbreaking for the industry. Live Casino is still an emerging concept in the US, and thanks to Stakelogic, we’re able to lead the way in delivering the most innovative and high-quality gaming experiences available today.”
This partnership also reflects Stakelogic’s broader strategic vision, building upon collaborations with top industry players like GAN in the social casino sector and Bally’s in the real money live casino space. Together, these initiatives are enabling Stakelogic to expand its presence in the US and bring cutting-edge gaming experiences to a whole new audience.
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