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VSiN Names Steve Cohen as Executive Vice President of Talent and Programming

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Sports Betting Network VsiN has announced the appointment of long-time media industry executive Steve Cohen as the network’s Executive Vice President, Talent and Programming. Cohen spent the last 20 years as the Senior Vice President of Sports Programming at SiriusXM, where he built and oversaw their sports talk radio stations, including channels done in collaboration with all professional sports leagues. He will join VSiN leadership in working to rapidly expand sponsorship, distribution, and audience, while continuing to deliver the most credible content sports bettors can find anywhere.

“With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM. Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors,” VSiN Founder Brian Musburger said.

With a focus on delivering superior sports betting programming, Cohen will identify new talent, strengthen the network’s lineup, and create additional content for broader distribution. The network will leverage his decades of experience across sports and media channels to support VSiN’s mission of delivering sports news, analysis and insights that bettors use to help make more informed betting decisions.

“Since I first met the team back in 2015, I’ve known that they were building something special. I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports,” said Cohen.

Cohen joined SiriusXM in 2004 and, as Senior Vice President of Sports Programming, he built and oversaw the company’s sports news and talk programs on all of SiriusXM’s sports channels, including the hiring of talent, show development and production. He led the development and launch of first-of-their-kind dedicated league-partnered sports radio channels like SiriusXM NFL Radio, SiriusXM NBA Radio, and SiriusXM NASCAR Radio. In addition, Cohen and his team built and programmed SiriusXM Fantasy Sports Radio, SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Fight Nation, the all-sports Mad Dog Sports Radio channel, as well as individual channels dedicated to the Power Five college conferences. He oversaw MLB Network Radio, SiriusXM NHL Network Radio and SiriusXM PGA TOUR Radio channels since the merger of Sirius and XM in 2008. He was also responsible for overseeing all live play-by-play programming available to SiriusXM listeners, including NFL, MLB, NBA and NHL games, NASCAR, IndyCar, Formula One, golf, college sports, international soccer, horse racing and more.

Before joining SiriusXM, Cohen worked at WFAN Sports Radio in New York, where he served as the Executive Producer for both the New York Jets Radio Network and New York Giants Radio Network. He was among the pioneers of the fantasy sports industry when he founded the Pro Football News and Injury Report in the early 1990s and was inducted into the Fantasy Sports Hall of Fame in 2017. In addition to his hosting on WFAN, Sirius XM, Westwood One and Fox Sports Radio, he has written for several print and digital outlets, including ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer and the Newark Star-Ledger.

Recently Cohen was honored as the recipient of the 2024 Jeff Smulyan Award given by Barrett Media. Cohen oversaw programming that won multiple Cynopsis and Ad-Week Awards for Best Radio shows and podcasts and he and his team received the 2005 Eclipse Award.

A graduate of the University of Arizona, Cohen began his career in 1987 as a board operator and tape editor at WFAN.

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NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

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Latest News

SCCG Announces Strategic Partnership with Applift

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SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.

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