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Latest News

Relativity Acquisition Corp Signs LOI for $500M Merger with Mazaii Corp Ltd.

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Relativity Acquisition Corp., a special purpose acquisition company, announced that it has entered a letter of intent (LOI) providing for a proposed business combination (the Transaction) that will result in Relativity acquiring 100% of the outstanding equity and equity equivalents of Mazaii Corp Ltd. The Transaction values the Company at an initial enterprise value of $500 million.

Mazaii is a Montreal-based innovator in the iGaming industry, specializing in the creation and distribution of cutting-edge online casino games and betting solutions. The company supplies its advanced gaming content and technology to prominent brands within the sector, enhancing their platforms and player experiences. Through strategic acquisitions, Mazaii Corp expands its market reach and strengthens its product offerings across key regions, including Europe, North America, Latin America, and Asia.

Tarek Tabsh, Chief Executive Officer and Chairman of Relativity Acquisition Corp., said: “The iGaming industry is experiencing rapid growth, with increasing acceptance and legalization in various regions. Growing consumer demand, driven by the increasing penetration of smartphones and internet access, further fuels this expansion. The Mazaii international platform provides a significant opportunity for scalability and revenue growth. This transaction will enhance Mazaii’s competitive advantage and market positioning.”

Eli Baazov, Mazaii’s Chief Executive Officer, said: “We are thrilled to share the transformative journey of Mazaii in revolutionizing the online gambling arena. We have fortified our position, expanded our market reach, and enhanced our innovative service offerings. With our in-house intellectual property and continuous organic growth, we are confident in our ability to disrupt the gaming landscape and achieve highly favorable results for our shareholders beyond 2024. This is just the beginning of our journey, and we are excited to shape the gaming industry’s future.”

The completion of the transaction is contingent upon several factors, including the completion of due diligence, the negotiation of a definitive agreement, the satisfaction of the conditions negotiated therein, applicable regulatory approvals, and approval of the transaction by the board and stockholders of both companies. Upon reaching a definitive agreement, the parties shall disclose additional details regarding the proposed transaction. Subject to the absence of unforeseen circumstances, the transaction is anticipated to be finalized in the second half of this year.

Gaming

Unlocking games revenue: player behavior and payment trends in the west | Newzoo x Tebex Whitepaper

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Tebex, the leading payments solution for gaming, reaching $1Bn in processed payments and powering over 30,000 web stores, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.

Why This Data Matters

In a maturing Western games market with slowing payer growth (North America: +1.1% CAGR, Europe: +3.1% CAGR, 2023-2027), studios must shift from acquiring new players to maximizing value from existing ones. The data reveals critical insights into player motivations, spending patterns, and payment preferences, enabling developers to craft targeted monetization strategies that boost revenue, enhance retention, and align with player expectations.

Global Market Snapshot (2025)

  • Market Size: $188.9B (+3.4% YoY), with North America ($52.7B, 28%) and Europe ($33.1B, 18%) driving 46% of global spend despite housing only 20% of players (3.54B total).
  • Payer Spending Power: North America leads with $324.9 avg. annual spend per payer; Europe averages $125.4 ($170.0 Western, $51.6 Eastern).
  • Value: High per-payer spend in Western markets highlights the opportunity to deepen monetization through tailored strategies.

Spending Motivations Drive Strategy

  • North America: 34% of payers spend to unlock exclusive content, 29% for personalization (character customization), reflecting a desire for self-expression. Studios can capitalize by offering unique cosmetics and content packs to drive engagement.
  • Europe: 28% prioritize deals/offers, 21% value ad-free experiences, showing value-driven behavior. Discounted bundles and subscription models can increase conversion in this region.
  • Value: Understanding regional motivations allows studios to align offerings with player priorities, enhancing loyalty and spend.

Diversified Spending Patterns

  • North America: 27% of payers invest in content packs, power-ups, and in-game currencies, with subscriptions (24%) and battle passes (23%) also strong.
  • Europe: In-game currencies and content packs lead (21% each), followed by subscriptions (20%) and gear/time-savers (18% each).
  • Value: Diverse spending across virtual goods underscores the need for varied monetization options to capture a broad range of player preferences, boosting average transaction value (ATV).

Payment Methods Unlock Higher Spend

  • ATV Trends (2025): Overall, ATV rose from $30 (2024) to $40. BNPL (North America: $85.0, Europe: $72.0) and crypto (North America: $94.8, Europe: $111.6) outperform cards (North America: $52.2, Europe: $42.7).
  • Dual-Method Impact: Players using cards + BNPL/crypto maintain transaction frequency while spending more.
  • Value: Offering alternative payment methods like BNPL and crypto can significantly increase ATV, especially in Western markets, without sacrificing transaction volume.

Revenue by Platform and Genre

  • Microtransactions (MTX): Drive 49% of PC and 52% of console revenue in North America; 42% (PC) and 51% (console) in Europe. Mobile is near 100% in-game revenue.
  • Top Genres: North America favors shooters, Europe prioritizes sports, with RPGs and puzzles strong in both.
  • Value: High MTX revenue and genre preferences guide studios to focus on live services and region-specific content to maximize engagement.

Strategic Takeaways

  • Deepen Monetization: With modest payer growth, studios must focus on existing players by offering personalized content and value-driven deals.
  • Diversify Payment Options: Cards and wallet still dominate in volume, but integrating BNPL and crypto can unlock higher ATV, especially in Western markets.
  • Align with Player Values: Transparency, fairness, and seamless payment experiences reduce churn and build loyalty in a competitive market.
  • Understand the why and how players spend: NA players are more likely to spend for personalization and self-expression, while EU players are more value-conscious, prioritizing deals and an ad-free experience.

Quotes

Liam Wiltshire Head of Payments & Compliance at Tebex

“The future of gaming is about flexibility – meeting players where they are, with the methods they trust.”

This quote summarizes the importance of adapting to player-preferred payment methods like wallets, BNPL, and crypto to enhance accessibility and trust.

“Virtual currencies and microtransactions are no longer just revenue streams – they’re becoming strategic levers for retention and differentiation.”

This emphasizes the evolving role of microtransactions beyond revenue, focusing on engagement and player retention.

“Today’s players want to know what they’re paying for – and why. How you monetize matters more than ever.”

This highlights the need for transparency and fairness in monetization to build player trust and loyalty.

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Latest News

Novig Raises $18 Million Series A to Scale Peer-to-Peer Sports Prediction Market; Becomes Fastest-Growing Platform in Category

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Novig, the leading peer-to-peer sports prediction market in the US, announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures, and Gaingels.

Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds, and the risk of being penalized for winning.

Novig has experienced explosive growth since its public launch in September 2024, achieving a 50x increase in monthly trading volume and surpassing 2 billion worth in annualized volume in Novig Cash.

“What we’re building isn’t just sports predictions–it’s a true peer-to-peer market. We believe users deserve a system that rewards skill, reflects true supply and demand, and gives every fan a fair shot. We’ve quickly become the #1 sports prediction market in the US, and our organic growth speaks to the strength of our product and the passion of our community. The support from some of the world’s leading tech investors, who believe in our mission to democratize sports betting for good, is a powerful endorsement—not just of what we’ve built, but of the future we’re creating. This funding will allow us to scale our mission across more sports, more formats, and ultimately, to more users,” said Jacob Fortinsky, CEO and co-founder of Novig.

More than 90% of trades on Novig are now fully peer-to-peer, a signal of strong product-market fit. Novig users are three times more likely to remain active on the platform compared to traditional betting platforms. Every new Novig user receives a starting balance of Novig Coins and Novig Cash, enabling them to experience the thrill of trading with no upfront deposit or risk.

With the new capital, Novig plans to expand coverage to additional sports and deepen its presence in existing markets. The company will also launch new features, including leaderboards, group contests, and head-to-head trading. Additionally, Novig aims to support fiat on-ramps such as debit and credit card payments, launch a full-featured web app, and scale hiring across its engineering, product, and growth teams.

“Novig sits at the center of several key secular trends in gaming and entertainment, namely that consumers increasingly are spending their time, energy, and attention with financial products. The Novig team brings the most sophisticated and nuanced perspective to sports prediction markets. They not only deeply understand their target customer, but are building a system that is more fair, community-oriented, rewarding, and well, fun,” said Fawzi Itani, Principal at Forerunner.

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Compliance Updates

Arizona Department of Gaming Launches First-Ever Statewide Campaign to Empower and Protect Consumers

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The Arizona Department of Gaming has launched its first-ever statewide Public Education Campaign focused on protecting consumers, promoting public awareness, and reducing the harms associated with unregulated gambling. This is a significant milestone in the Department’s ongoing efforts to protect consumers and ensure a safe and responsible gaming environment.

Arizona offers a variety of legal, regulated gaming options throughout the state, including tribal casinos, event wagering, fantasy sports, and parimutuel wagering. For 30 years, ADG has safeguarded the integrity of Arizona’s gaming industry through rigorous oversight, licensing, and enforcement in accordance with the Tribal-State Gaming Compacts. This new campaign expands on that mission by educating Arizonans on how to avoid illegal gambling and access support services when needed.

The campaign is designed to inform and empower the public by emphasizing the risks of engaging with unlicensed operators and providing them with tools to identify legal, regulated options. It aims to reduce consumer vulnerability, prevent exploitation, and help individuals make informed decisions if they choose to participate in gaming activities.

The campaign kicks off with a series of Public Service Announcements (PSAs), developed in collaboration with the Arizona Media Association, which will be aired across TV, radio, print, and digital platforms. Available in both English and Spanish, the PSAs will:

• Educate the public on how to identify legal, regulated gaming operators in Arizona

• Emphasize consumer protection and the safeguards provided by regulated gaming environments

• Highlight the role regulated gaming plays in supporting Arizona communities and essential services

• Promote the 1-800-NEXT STEP helpline, which connects individuals to confidential, 24/7 support for problem gambling.

To complement the PSAs, ADG has launched the Check Your Bet webpage, which serves as a centralized resource to verify regulated gaming and access consumer protection tools. The webpage includes:

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• A searchable list and interactive map of authorized Tribal Casinos in Arizona

• A searchable list and interactive map of licensed Event Wagering and Fantasy Sports Operators and their retail locations

• Information on Advanced Deposit Wagering Providers (ADWPs), Off-Track Betting (OTB) locations, and permitted horse racing tracks in Arizona

• How to access the Division of Problem Gambling’s Helpline, a confidential Problem Gambling Self-Screening Quiz, and additional supportive resources

• How to request Self-Exclusion, a voluntary program to prohibit oneself from Tribal Casinos and Event Wagering and Fantasy Sports Contests

• Guidance on submitting tips about suspected illegal gambling to the Department and filing consumer complaints with the Arizona Attorney General’s Office.

“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection. This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support. By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling,” said Jackie Johnson, Director of the Arizona Department of Gaming.

Since its founding in 1995, the Department has worked tirelessly to ensure that Arizona’s gaming industry operates with transparency, integrity, and responsibility. The campaign will run through the end of March 2026 and reflects ADG’s commitment to a safe, transparent, and well-regulated gaming landscape in Arizona.

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