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Scientific Games Announces Newest iLottery Studio Partners for SG Content Hub

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Scientific Games has added two more partners to the new SG Content Hub and Partner Program. In addition to games from its own SG Studios, the company will now offer curated iLottery games from Bwloto and Random State to its 30+ iLottery customers globally. Currently, a total of seven lottery-focused game studios have signed on as partners.

“Scientific Games welcomes Bwloto and Random State to the SG Content Hub and Partner Program. Both are highly respected digital content providers, and we look forward to offering a selection of their unique games to our iLottery customers worldwide through the SG Content Hub. Our goal is to continually provide our customers with high-performance games that drive incremental growth in their iLottery business,” Steve Hickson, VP of Digital Games for Scientific Games, said.

With 50 years of expertise in lottery games, Scientific Games has accelerated further investment in iLottery innovation with the SG Content Hub and Partner Program announced in late October. The company is seeking partner studios that offer unique, high-quality game mechanics that will complement SG Studios’ portfolio of games.

Based in Iceland with lottery customers in Canada and Europe, Bwloto offers products and services to the global regulated lottery and gaming market. Led by a trio of 20+-year lottery experts, Bwloto specializes in longer, yet quicker play eInstant games customized for individual lotteries and adapted for local regulatory environments. The games support any return-to-player.

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Bwloto CEO Ivar Hermann Unnthorsson said: “We are thrilled to become a member of the SG Content Hub and Partner Program, as it allows us to expand our reach and get our games into the hands of more players across various markets. This partnership aligns perfectly with our mission to offer players around the world an unforgettable gaming experience.”

Random State, a Swedish game studio, has earned recognition with prestigious awards such as The Swedish Gambling Awards and Pitch ICE London for their pioneering approach to digital lotteries and bingo. Dedicated to innovation, Random State releases a new unique game every month, consistently pushing the boundaries of what iLottery can achieve.

Mattias Westholm, CEO for Random State, said, “We at Random State are excited to join the SG Content Hub and Partner Program. This partnership represents a significant milestone in our quest to deliver innovative, world-class gaming experiences to players globally. By merging iLottery with casual gaming, we are setting a new standard in the industry.”

Along with the SG Content Hub and Partner Program feature set, game studios joining the partner program will have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.

Developed to improve lotteries’ access to games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked, and multi-jurisdictional jackpots. The SG Content Hub and Partner Program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure access to a huge volume of game content delivered via one simple integration.

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Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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