Latest News
Scientific Games Announces Newest iLottery Studio Partners for SG Content Hub

Scientific Games has added two more partners to the new SG Content Hub and Partner Program. In addition to games from its own SG Studios, the company will now offer curated iLottery games from Bwloto and Random State to its 30+ iLottery customers globally. Currently, a total of seven lottery-focused game studios have signed on as partners.
“Scientific Games welcomes Bwloto and Random State to the SG Content Hub and Partner Program. Both are highly respected digital content providers, and we look forward to offering a selection of their unique games to our iLottery customers worldwide through the SG Content Hub. Our goal is to continually provide our customers with high-performance games that drive incremental growth in their iLottery business,” Steve Hickson, VP of Digital Games for Scientific Games, said.
With 50 years of expertise in lottery games, Scientific Games has accelerated further investment in iLottery innovation with the SG Content Hub and Partner Program announced in late October. The company is seeking partner studios that offer unique, high-quality game mechanics that will complement SG Studios’ portfolio of games.
Based in Iceland with lottery customers in Canada and Europe, Bwloto offers products and services to the global regulated lottery and gaming market. Led by a trio of 20+-year lottery experts, Bwloto specializes in longer, yet quicker play eInstant games customized for individual lotteries and adapted for local regulatory environments. The games support any return-to-player.
Bwloto CEO Ivar Hermann Unnthorsson said: “We are thrilled to become a member of the SG Content Hub and Partner Program, as it allows us to expand our reach and get our games into the hands of more players across various markets. This partnership aligns perfectly with our mission to offer players around the world an unforgettable gaming experience.”
Random State, a Swedish game studio, has earned recognition with prestigious awards such as The Swedish Gambling Awards and Pitch ICE London for their pioneering approach to digital lotteries and bingo. Dedicated to innovation, Random State releases a new unique game every month, consistently pushing the boundaries of what iLottery can achieve.
Mattias Westholm, CEO for Random State, said, “We at Random State are excited to join the SG Content Hub and Partner Program. This partnership represents a significant milestone in our quest to deliver innovative, world-class gaming experiences to players globally. By merging iLottery with casual gaming, we are setting a new standard in the industry.”
Along with the SG Content Hub and Partner Program feature set, game studios joining the partner program will have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.
Developed to improve lotteries’ access to games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked, and multi-jurisdictional jackpots. The SG Content Hub and Partner Program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure access to a huge volume of game content delivered via one simple integration.
Latest News
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
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iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
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Superbet is the latest company to adopt this new feature
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Initial Live Data release also popular among travel, finance, retail and entertainment sectors
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This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
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Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
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Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
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Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Compliance Updates
PHAI Files Lawsuit in Pennsylvania Over Caesars’ Dangerous Online Casino Promotion and “Pay Through Bonuses”

The Public Health Advocacy Institute (PHAI), a nonprofit advocacy organization that continues to lead the movement to develop a comprehensive public health response to the threat posed by the gambling industry, announced a new lawsuit filed in Philadelphia, Pennsylvania, seeking to expose and stop an alleged dangerous, misleading, and illegal “deposit match” promotion by Caesars Online Casino and its brick-and-mortar partner Harrah’s Philadelphia Casino.
In this promotion, Caesars and its partners are luring new customers with a false and misleading promise of a “$2500 deposit match,” according to the lawsuit. Only in the small-print terms and conditions is it disclosed that a new customer playing Blackjack is required to gamble and risk $375,000 in just the first seven days after opening an account. In other words, no money or winnings can be withdrawn unless a total of $375,000 is gambled and risked. All money lost during the first 7-day period is kept by Caesars and Harrah’s Casino.
The lawsuit alleged that Caesars and its partners have effectively rewritten the laws of the Commonwealth of Pennsylvania by mandating that new customers gamble up to $375,000 before being paid any of their winnings. The public is not told that the promotion is designed to snare new customers in a “wild chase of action,” where the bonus is unattainable and therefore impossible to win.
Under the leadership of Executive Director Mark Gottlieb, PHAI continues to spearhead the burgeoning movement to bring comprehensive public health change to the threat posed by the gambling industry and its partners across the US.
Gottlieb said: “We know the gambling industry, with the assistance of the American Gaming Association (AGA) and the National Council of Legislators from Gaming States (NCLGS), is aggressively attempting to push the legalization of online casino gambling across the United States. Thus far, the seven states with online casino gambling seem ill-prepared or unwilling to regulate the wild tactics of the industry. This promotion, engineered by Caesars, is among the most egregious we have seen to date.”
Dr. Harry Levant, Director of Gambling Policy at PHAI, warned that Caesars and others in the gambling industry are acting with impunity, disregarding existing laws, and placing the public directly at risk.
According to Dr. Levant: “It is unconscionable for a gambling company to knowingly require people to gamble excessively and put their mental health at risk as a condition to cash out their winnings. More importantly, nothing in Pennsylvania’s gambling rules or laws permits a casino to refuse payment unless and until customers begin gambling to excess. This is dangerous to Caesar’s customers, immoral, and just plain wrong.”
PHAI Director of Litigation Andrew Rainer, Esq., said: “PHAI continues to utilize the courts to protect clients and the public from unreasonable risks of harm caused by the negligent, careless, and reckless conduct of the gambling industry.”
PHAI Founder and President. Dr. Richard Daynard said: “The mission of the Public Health Advocacy Institute is to protect public health and advance social justice. The days of the gambling industry disregarding public health and safety are coming to an end. When Caesars doesn’t play fair, it puts players’ health at risk.”
The case is Brubaker vs Chester Downs and Marina LLC et al. (Ct of Common Pleas, Philadelphia County, First Judicial District, Case ID 250602325).
In December 2023, PHAI and its Center for Public Health Litigation filed a class action suit against DraftKings in Massachusetts that garnered nationwide headlines. In August 2024, a judge in Massachusetts denied DraftKings’ motion to dismiss, allowing the litigation to move forward.
In October 2024, PHAI filed a lawsuit against the Massachusetts Gaming Commission, asking the court to compel the MGC to adhere to state law and turn over data that casinos compile to track player behavior. Under Section 97 of the Expanded Gaming Act, the Massachusetts Gaming Commission is required to collect behavioral data from casino operators and share anonymized customer data with researchers. This data is essential for analyzing what casino practices are causing harm and who is being harmed. The Gaming Commission has been subject to the legal requirement to collect this data since its formation in 2011. Now, more than a decade later, the Commission has yet to collect a single piece of data from any licensee or make any data available to researchers.
Latest News
High Roller Technologies to Present at the Small Cap Growth Virtual Investor Conference on June 26

High Roller Technologies Inc., operator of award-winning premium online casino brands High Roller and Fruta, announced that Seth Young, SVP Corporate Strategy & Investor Relations, will present live at the Small Cap Growth Virtual Investor Conference hosted by VirtualInvestorConferences.com, on June 26, 2025
DATE: June 26
TIME: 12:00 PM ET
Available for 1×1 meetings: July 1, 2025
This will be a live, interactive online event where investors are invited to ask the company questions in real-time. If attendees are not able to join the event live on the day of the conference, an archived webcast will also be made available after the event.
It is recommended that online investors pre-register and run the online system check to expedite participation and receive event updates.
Learn more about the event at virtualinvestorconferences.com.
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