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Elys Game Technology Bets Big on U.S. Market with Third Location

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Elys Game Technology Corp. is a growing sports betting and iGaming platform globally in regulated B2B and B2C markets. In particular, the online gaming platform has achieved success in the robust Italian market in part by bringing sports betting to small business venues, and it is now aggressively expanding across North America and setting up new trends in the evolving U.S. sports betting landscape.

The small business sportsbook model could provide Elys with the leverage to be a significant challenger to more established players like DraftKings, FanDuel, and BetMGM.

Whenever a new company enters a market, it’s important for investors to look at its competitive advantages. These advantages are what will attract customers and help the company win market share away from its competitors. In Elys’ case, it has two key advantages.

Advantage 1: Small Business Sportsbooks

Elys Game Technology offers a convenient way for small businesses to offer cost-effective sports gambling to their most loyal customers.

This model has already proved successful at Elys’ first U.S. location – Grand Central Sportsbook in Washington D.C. The company reports that the location has been a significant revenue driver for the company, averaging $67,500 per month in Gross Gaming Revenue (GGR) for the operator, which is approximately 700% above initial expectations. Its success has also encouraged Elys to open two more locations in D.C.

While major companies like DraftKings and FanDuel are spending hundreds of millions to dominate the national conversion, Elys is winning customer loyalty by going local.

Advantage 2: The “Best Odds” Model

Elys Game Technology has also won favor among bettors due to its unique “best odds” approach. The “best odds” model is an odds-making strategy aimed at attracting and retaining clients by providing the most competitive odds on various sporting events. This approach prioritizes long-term customer loyalty over short-term market share growth. It is another example of how Elys is going against the grain of the industry.

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Most major players in the industry have won market share by spending millions on marketing campaigns and offering steep customer promotions. But, while promos might drive short-term signups, they do not always lead to long-term customer loyalty.

If Elys Game Technology’s “best odds” model proves to offer a better customer experience, then it could help the company dethrone larger competitors as America’s preferred sports betting platform.

Sports Betting in the US

In 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). This paved the way for each state to determine its own sports betting laws. Since then, legal sports betting has taken off in the US.

30 states have already legalized sports betting in some capacity. Revenue from legalized online sports betting is projected to hit $7.62 billion this year, according to Statista.

By 2027, this market is expected to reach $31.09 billion, growing at a compounded annual growth rate (CAGR) of 12.89% over 2023-2027.

Statista estimates that just under 50 million Americans will participate in sports gambling by 2027, roughly 19% of the adult population.

To understand the popularity of sports betting in the US, investors should look no further than the success of the National Football League (NFL). The NFL Championship – the Super Bowl – routinely draws in around 100 million viewers. And, of the 50 most valuable sports franchises in the world, 30 are NFL teams.

Sports betting will likely continue to grow in America, thanks in large part to the popularity of the NFL. As sports betting becomes more mainstream, providers like Elys, with their extensive experience in the industry, appear well positioned to join in the success.

Elys Game Technology U.S. Expansion Plans

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Elys Game Technology recently announced plans to expand its footprint in Washington D.C. by adding a third location on H Street. This new location will build on the success of Elys’ other two D.C. locations: Grand Central Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge.

Elys plans to use this D.C. base to expand sequentially into the following states:

New Jersey

Louisiana

Kentucky

Colorado

Indiana

Illinois

Michigan

Once it has established a foothold in local bars/restaurants, Elys will have plenty of room to expand its offering outside of just sports betting. This is because it offers a full suite of omnichannel leisure gaming products and services including online casino and slot games, poker, bingo, lottery, and more interactive gambling games.

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Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance

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Vaulta, a scalable operating system powering Web3 Banking with fast, low-cost transactions and seamless blockchain connectivity, today announces a strategic partnership with Ultra, the one-stop destination for gamers, publishers, and developers.

This financial and technical alliance positions Ultra as Vaulta’s gaming arm and marks the next phase of Ultra’s ambition to lead the gaming space.

Together, Vaulta and Ultra will accelerate the creation of a full-service platform where digital assets can be tokenized, traded, and monetized across games, all powered by a fast, low-cost, and interoperable infrastructure. In addition to tokenized assets, this platform will also support decentralized marketplaces, cross-game integrations, and metaverse banking. 

Gus van Rijckevorsel, CEO of Ultra, shared, “By 2030, the Web3 gaming market is expected to grow to $615 billion, outpacing both movies and TV exponentially and signaling a major shift in how consumers engage with their entertainment. To harness this potential, the gaming industry needs better infrastructure designed for publishers, developers, and gamers, and we’re here to deliver that. We’re laser-focused on creating the content and structural partnerships necessary to make Ultra THE gaming platform recognized by the gaming industry. Vaulta is a major brick on that path, and this partnership is a solid foundation on which we build the future of gaming and finance. And at the core of this lasting partnership is a mutual alignment on our long-term interests.” 

This partnership supports Vaulta’s mission to drive innovation in tokenization and real-world asset integration,” said Yves La Rose, founder and CEO of Vaulta Foundation. “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. Positioning Ultra as Vaulta’s gaming hub provides a gateway to Gaming and GameFi opportunities to our community. At the heart of our collaboration is a shared ambition to elevate digital assets to the standards of traditional finance, empowering users with new financial opportunities powered by Web3.”

Convictions behind this partnership

  1. A new definition of the modern player 

Gone are the days when “player” meant just someone holding a controller. Ultra recognizes three types of players: gamers, viewers, and content creators, each with unique behaviors, needs, and expectations. In partnership with Vaulta, Ultra is building critical infrastructure to fit this new reality and serve all three player groups.

  1. Every industry will have its own chain 

Finance has Vaulta. Gaming has Ultra. Both chains are purpose-built and interoperable, aligning deeply with the needs of their respective audiences. Ultra is not adapting general-purpose tech. It’s building the backbone of the gaming industry from the ground up.

  1. UOS will be THE gaming currency 

Ultra is committed to establishing $UOS as the default currency for in-game transactions, rewards, and monetization across titles, platforms, and services. Just as the dollar dominates oil, $UOS will define value in gaming.

  1. Access and consumption of games will change 

Similar to how Netflix revolutionized film and Spotify transformed music, Ultra envisions a shift in how people access and engage with games. Gamers deserve immersive platforms. Developers desire tools and reach. Publishers demand data and performance. Ultra is building a complete ecosystem that puts them all first.

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  1. Crypto must be treated with the same standards as traditional finance 

That’s why Ultra partners only with chains like Vaulta, ones that treat crypto with the same expectations as fiat: prioritising trust, utility, and transparency. Real utility demands real accountability.

  1. AI will unlock the next layer of personalized gaming

AI isn’t just a feature, it’s a fundamental shift in how players should experience games. That’s why Ultra is embedding AI deeply into its ecosystem to serve three purposes: hyper-personalization, real-time gameplay guidance, and intelligent ecosystem interaction. Players won’t just play, they’ll be guided, supported, and understood.

Building the Infrastructure for the Next Era

As co-leaders in blockchain innovation, this partnership is fundamentally guided by a shared purpose to serve the future of gaming, combining Vaulta’s financial rails with Ultra’s user-first infrastructure. 

The partnership aims to radically upgrade the outdated backbone of the gaming industry, delivering ultra-fast transactions, scalable gaming experiences, improved security, and new tools for developers and publishers.

Ultra serves three core clients – gamers, developers, and publishers –  and everything it builds is made to serve their needs. Ultra is building a complete ecosystem that puts them all first. This partnership enhances that mission with sharper tools, smarter systems, and better outcomes for each. 

Technical Exchange Details

The partnership will provide Ultra with access to:

  • Vaulta Spring framework: enabling improved scalability and security alongside a smoother user experience for its platform

  • Vaulta Banking OS framework: Offering enhancements in transaction speed and asset management, while giving Ultra’s gaming ecosystem access to the multi-chain interoperability (IBC) environment 

In exchange, Ultra will provide Vaulta with:

  • Ultratest: A next-generation smart contract testing framework, which allows developers to launch faster and more securely

  • MSIG Signing Tool: A breakthrough in secure gaming transactions and digital ownership

  • Predicate System: Reduces gas fees to make blockchain gaming more affordable and accessible 

  • HSM Signing Code hardware: Secure hardware signing for private key management 

Broader Impact and What’s Next

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This partnership isn’t just about technology exchange, it represents a broader alignment of values between two industry-first platforms. As blockchain adoption deepens across industries, Vaulta and Ultra are taking the lead in building the specialized infrastructure needed to serve real users at scale. The partnership unlocks new opportunities and standards for what’s possible in digital entertainment.

At the same time, it supports Vaulta’s broader goal of engaging directly with industry leaders to build the next iteration of global finance, through real use cases, real infrastructure, and real collaboration. More partnerships will follow in the coming weeks, all designed to unlock new use cases, drive innovation, and accelerate adoption across the digital economy.

This partnership follows Vaulta’s recent rebrand (previously EOS Network) and strategic alignment to Web3 Banking, and comes on the heels of key milestones in Ultra’s 2025 roadmap, including the closing of a $12 million round led by NOIA Capital and the key c-suite appointment of Maxime van Steenberghe as Ultra’s new COO. 

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GameZone: The Ultimate Destination for Online Tongits Enthusiasts

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In the ever-evolving world of online gaming, one platform stands out as the go-to destination for Tongits lovers everywhere. GameZone has masterfully brought this beloved Filipino card game into the digital age, offering an experience that’s as thrilling as it is authentic. Let’s dive into what makes GameZone the crown jewel of online Tongits platforms and why you should join the excitement today!

Tongits: A Filipino Tradition Goes Digital

Tongits, a game deeply rooted in Filipino culture, has been a staple at family gatherings, fiestas, and friendly get-togethers for generations. This rummy-style card game, typically played with three players and a standard 52-card deck, is more than just a pastime—it’s a test of skill, strategy, and a bit of luck.

The objective is simple yet challenging: be the first to empty your hand by forming melds (sets of the same rank or runs of consecutive cards in the same suit). But don’t be fooled by its simplicity; Tongits requires keen observation, a sharp memory, and tactical thinking to outmaneuver your opponents.

As technology advances, GameZone has taken on the mantle of bringing this cultural treasure to the digital world, ensuring that Tongits enthusiasts can enjoy their favorite game anytime, anywhere.

  1. Unparalleled Authenticity

GameZone’s dedication to preserving the true essence of Tongits sets it apart from the competition. Here’s how they maintain that authentic feel:

  • Strict Adherence to Traditional Rules: Every aspect of the game, from card dealing to turn sequences and valid melds, follows the official rules recognized by Filipino players.
  • Realistic Card Distribution: The platform uses advanced algorithms to ensure fair and random card dealing, mimicking the unpredictability of a physical shuffle.
  • Natural Game Flow: Smooth turn transitions and realistic timing preserve the suspense and excitement of each move, making you feel like you’re sitting at a real table.
  1. Diverse Game Modes for Every Player

Whether you’re a casual player or a competitive enthusiast, GameZone has a mode that’s perfect for you:

  • Classic Mode: Experience Tongits in its purest form, just as it’s been played for decades.
  • Quick Play: Perfect for those short on time but still craving a Tongits fix.
  • Tournament Mode: Test your skills against the best and compete for substantial prizes.
  • Tongits Plus and Joker Variants: Spice things up with exciting rule variations that add new layers of strategy.
  • Private Tables: Create your own digital “tambayan” to play exclusively with friends and family.
  1. Real-Time Multiplayer Action

Gone are the days of predictable AI opponents. GameZone connects you with real players from across the Philippines and beyond, ensuring that every game is a unique challenge. The platform’s sophisticated matchmaking system pairs you with opponents of similar skill levels, guaranteeing balanced and competitive matches.

  1. Rewards That Keep You Coming Back

GameZone knows how to keep players engaged with a comprehensive rewards system:

  • Achievement Milestones: Unlock badges and rewards for accomplishments like winning streaks or tournament participation.
  • Seasonal Events: Participate in limited-time events for exclusive prizes and bonuses.
  • Tournament Prizes: Compete in high-stakes tournaments for cash rewards and valuable in-game items.

These incentives not only enhance the gaming experience but also provide tangible goals for players to strive towards.

  1. Uncompromising Security and Fairness

In the world of online gaming, trust is paramount. GameZone prioritizes player security and game integrity through:

  • PAGCOR Licensing: Operating under the Philippine Amusement and Gaming Corporation’s regulatory framework ensures compliance with legal and ethical standards.
  • Encrypted Transactions: All financial transactions are secured using industry-standard encryption protocols.
  • 24/7 Customer Support: A dedicated team is always available to assist with any issues or questions.
  1. User-Friendly Interface and Customization

GameZone’s interface is a perfect blend of aesthetics and functionality:

  • Clean, Responsive Design: Enjoy smooth animations and crisp graphics that enhance immersion without sacrificing performance.
  • Intuitive Navigation: Easily switch between game modes, access your profile, or manage rewards with just a few taps or clicks.
  • Customization Options: Personalize your gaming experience with unique avatars, table designs, and more.
  1. Cross-Platform Compatibility

Play Tongits your way, on your preferred device:

  • Mobile App: Available for both iOS and Android, perfect for gaming on the go.
  • Web Browser: Access GameZone from any computer with an internet connection.
  • Seamless Syncing: Your progress and rewards are synced across all devices, so you can switch seamlessly between platforms.

Maximizing Your GameZone Experience

To get the most out of your time on GameZone, consider these tips:

  1. Start with Quick Play: Use these shorter games to familiarize yourself with the platform and warm up your skills.
  2. Join a Club: Connect with like-minded players to share strategies, organize friendly matches, and climb the leaderboards together.
  3. Participate in Tournaments: Challenge yourself in competitive play and aim for those big prizes.
  4. Customize Your Profile: Stand out from the crowd with unique avatars and table designs that reflect your personality.
  5. Stay Updated: Follow GameZone’s social media accounts and in-game announcements to stay informed about new features, events, and promotions.

The Future of Tongits is Here

GameZone has successfully bridged the gap between tradition and technology, offering an online Tongits experience that honors the game’s rich history while embracing the conveniences of the digital age. Its commitment to authenticity, diverse game modes, real-time multiplayer action, generous rewards, and a secure environment make it the undisputed leader in online Tongits platforms.

Whether you’re a seasoned player looking for high-stakes competition or a casual gamer seeking fun and social interaction, GameZone provides an immersive, fair, and rewarding experience. The platform’s user-friendly interface, cross-platform support, and vibrant community create an ecosystem where the spirit of Filipino card gaming thrives in the modern era.

By joining GameZone, you’re not just playing a game; you’re becoming part of a legacy. You’re connecting with players from all walks of life, united by their love for Tongits. You’re carrying forward a beloved tradition, ensuring that future generations can enjoy this quintessential Filipino game in its most exciting form yet.

So, what are you waiting for? The cards are dealt, the table is set, and your opponents are ready. Join GameZone today and experience the ultimate Tongits adventure. Whether you’re looking to relive cherished memories, make new friends, or test your skills against the best, GameZone is your gateway to the thrilling world of online Tongits. Get ready to shuffle, deal, and play your way to victory!

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Club Atlético River Plate and Betano Announce Long-Term Principal Partnership

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Club Atlético River Plate and Betano Announce Long-Term Principal Partnership

 

Club Atlético River Plate and Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, announce a new long-term partnership that will see Betano become the club’s new main and front-of-shirt partner, starting from the current season.

The new partnership with River Plate follows an exciting year for Kaizen Gaming and its Betano brand, which launched in Argentina just a year ago and is already regarded as one of the country’s leading online gaming platforms. Alongside expanding its sponsorship programs, corporate social responsibility initiatives, and growing market presence, Kaizen Gaming has also solidified its role as a pioneer in shaping the online gaming industry internationally and fostering safe, controlled environments for players.

For River Plate, this agreement represents a strategic step in its international expansion and in the diversification of its revenue streams. In this regard, the alliance with Betano is a clear example of the club’s commitment to innovation, excellence, and building strong relationships with leading global brands.

Jorge Brito, President of River Plate, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision. Through its sponsorships of the CONMEBOL Copa América™ 2024 and the Argentine Professional Football League’s “Torneo Betano”, Kaizen Gaming has reinforced its leading role in the world of sports. River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches. We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”

Stefano Di Carlo, River Plate’s General Secretary, added: “This agreement is the result of a long-term strategy we have been developing to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success. The fact that an international brand like Betano has selected us as its partner speaks volumes about the strength of the River Plate brand worldwide and the confidence our institutional and sporting project inspire.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years. As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do. The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”

The new partnership expands beyond marketing activities. Kaizen Gaming continues to join its partners in driving positive social impact in local communities, whilst promoting the value of responsible gaming.

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