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IGT Extends Contracts with Kentucky Lottery Until 2036

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its two contracts with the Kentucky Lottery Corporation until 2036. Under the terms of the new extensions, IGT will upgrade the Kentucky Lottery’s central system to IGT’s high-performing Aurora platform, deliver new point-of-sale hardware for 3400 lottery retailers across the State, and deploy an upgraded iLottery system that includes cloud integration.

“The Kentucky Lottery has partnered with IGT since operations first began and we have continued to look for ways, in partnership with IGT, to modernize our offerings over the last 30-plus years. Enhancing our lottery solutions with IGT’s retail and iLottery systems and convenient self-service retail terminals will provide more opportunities for us to responsibly grow our sales and return additional funds for scholarships and grants for Kentucky college students,” Mary R. Harville, President & CEO of Kentucky Lottery Corporation, said.

“The Kentucky Lottery has always been at the forefront of lottery innovation and IGT is pleased to continue supporting these modernization efforts. IGT’s future-forward mindset and next-generation product portfolio are critical in today’s evolving lottery space. Over the next 10 years, we will build upon our longstanding partnership with the Kentucky Lottery and deploy our sophisticated technology to further enhance the player experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery.

“In 2016, the Kentucky Lottery became one of IGT’s first U.S. customers to launch an iLottery program. Since then, IGT has worked with the Kentucky Lottery to triple the number of online draw games available to players, as well as provide a vast portfolio of compelling eInstant games. IGT’s cloud-based iLottery platform will offer the Lottery more flexibility, increased analytics and a full suite of advanced player-management features and responsible gaming tools,” said Srini Nedunuri, IGT Senior Vice President Global iLottery.

As part of the Company’s player-centric omnichannel solution OMNIA, IGT’s Aurora platform was developed to drive lottery innovation and profitability, and will provide the Kentucky Lottery with intuitive, user-friendly applications, tools, and reporting capabilities. Components of Aurora such as Performance Wizard, Retailer Wizard, and Sales Wizard will be deployed to the cloud for optimal functionality. IGT will also deliver 4000 new Retailer Pro terminals and ticket checkers, and an additional 850 GameTouch 28 lottery vending machines.

The Kentucky Lottery will also receive IGT’s upgraded iLottery system. Among many benefits included in this upgrade are added security, dynamic scalability, and a reduced time to market for system enhancements. It also facilitates faster and easier integration of data and insights as a further enrichment to the overall player experience. IGT’s iLottery system also incorporates comprehensive responsible gaming features.

Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

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Latest News

SCCG Announces Strategic Partnership with Applift

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SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.

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