Latest News
SGG Media Launches Live Drive

Pioneering sports marketing agency SGG Media is set to change the way we consume sports with the launch of Live Drive, a live-streaming football show that places viewers right in the middle of the action.
Live Drive launched Sunday October 1, 2023 to an audience of nearly 25,000 sports fan viewers, and can be viewed live on Twitch , YouTube and other streaming platforms. The show is one of the US’s first fully legal and licensed live sports betting streaming programs. It combines live sports, streaming, in-game and prop bets, micro-betting, and social media to provide a unique match-day experience for the modern sports fan.
Live Drive will be hosted by leading social media personality Gavin McHugh. Gavin has a mammoth social media following, with over 400,000 followers across multiple platforms. McHugh is one of over 1,600 content creators who work with SGG Media, providing a total of over 43 million followers. He is known for his infectious energy and highly entertaining insights on US Sports.
Viewers can enjoy McHugh’s knowledgeable takes on sports and gambling in real time by tuning into Live Drive. During the show, football fans can communicate with McHugh and one another in real-time thanks to the live ‘Game-Chats’ feature.
Modern sports watching is a multi-screen experience, and Live Drive taps into this. Viewers are encouraged to tune into NFL’s Red Zone service while simultaneously watching Live Drive on their desktop or mobile devices in order to create an immersive and engaging sports-watching experience. Throughout the show, McHugh will interact with viewers while placing a series of micro-bets and offering ongoing analysis on all of the day’s sporting action.
Troy Paul, CEO at SGG Media, said: “Live Drive is an exciting new step in the world of live sports streaming. We want to provide the new generation of sports fans with a show that captures how they engage with sports.
It brings together sports, streaming, and betting in a way that has not been done before, providing a new platform and way of engaging with sports. This is not your dad’s sporting show; it’s a show for modern sports fans, by modern sports fans.
Gavin McHugh is one of the most entertaining social media stars we work with at SGG. He is a rising star that is set to become an even bigger name in the coming months. His infectious personality and insightful views on sports make him the perfect host for Live Drive.”
Compliance Updates
Crime Still Dominates U.S. Online Gambling – Legalization Increases Total Losses by 261%, Warns CFG

The Campaign for Fairer Gambling (CFG) releases a supplement to its USA National Online Gambling Report 2024 which exposed that illegal online gambling takes 74% of total gross gambling revenue (GGR) in America. Commissioned by CFG and produced by online market intelligence platform, Yield Sec, the supplement analyzes all 50 states according to their regulatory status and shows that state legalization of online gambling – without the reduction and removal of illegal online gambling – increases total losses for American consumers by up to 261%.
The supplement groups US states into one of three regulatory realities:
• States with no legal online gambling (e.g. California, Texas)
• States with one form of legal online gambling – sports betting (e.g. New York, Florida)
• States with all forms of legal online gambling – sports betting and casino (e.g. Michigan, New Jersey).
The CFG State Supplement #1 demonstrates the effect of GGR per capita (the total marketplace value for legal and illegal online gambling divided by population) as a percentage of average income 2024 to further illustrate the burden across American consumers:
Total online GGR (Legal + Illegal) per capita as a percentage of income:
– USA National: GGR per capita is 0.62% of average income
– States with no legal online sports betting or casino (e.g. California, Texas): GGR per capita is 0.31% of average income
– States with legal online sports betting only (e.g. New York, Florida): GGR per capita is 0.77% of average income
– States with both legal online sports betting and casino (e.g. Michigan, New Jersey): GGR per capita is 1.12% of average income.
The supplement data makes clear that legalization of online gambling, without enforcement against illegal online gambling, increases the total loss and harm. When states legalize online sports betting only, GGR per capita as a percentage of income increases by 148% (from 0.31% to 0.77%). When both online sports betting and casino are legalized, it jumps by 261% (from 0.31% to 1.12%). If legalization truly replaced illegal gambling, the dominance of illegal gambling would diminish – but, the reality is that this is not a zero-sum game.
“Ohio is the alarm bell America needs to hear. Just one year after legalizing online sports betting in 2023, losses for Ohioans had already reached 1.33% of average income per capita to online gambling – the heaviest burden in the country, and more than twice the national average. Across the US, we’re not seeing illegal gambling being replaced, we’re simply seeing total consumer losses grow. In states with full legalization, losses are now 261% higher than where there’s no legal online gambling at all. This isn’t progress, it’s escalation,” states Derek Webb, Founder of CFG.
Ismail Vali, founder and CEO of Yield Sec, added: “Yield Sec surveillance shows that the legal industry is being undermined at every turn by criminal competitors who offer greater value, bigger bonuses, and lower barriers, since they pay no tax, no licensing and exploit all forms of regulation in the absence of sincere monitoring, policing and enforcement against them.
“It is a vicious cycle: failing to deal with crime causes loss from theft. Across the country, legalization without enforcement against illegal operators, only gives criminals another edge. The outcome is predictable: legal revenue collapses, tax income shrinks, and criminals walk away with hundreds of millions. If states want to make the money they should, enforcement against crime must come first and always – to reduce and remove illegal gambling’s appeal and availability.”
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
Latest News
PrizePicks Earns 2025 Great Place To Work Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company.
“We’re thrilled to be officially Great Place To Work-Certified — it’s a meaningful milestone that reflects the incredible culture our team has built together. Our continued success is driven by the passion and dedication of our employees, and this recognition speaks volumes about the values we live by every day,” said Mike Ybarra, CEO of PrizePicks.
Great Place To Work is the global authority on workplace culture, employee experience, and leadership behaviors proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.
“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the employee experience. By earning this recognition, it’s clear that PrizePicks is committed to creating a workplace where employees feel valued, supported, and empowered to thrive,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work.
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