Latest News
Tipico Sportsbook Launches Campaign for NFL and College Football Season
Tipico Sportsbook has launched a new digital marketing campaign for the NFL and college football season.
Named “Bet Against Your Rival,” this initiative engages NFL fans in Colorado, Ohio, and New Jersey, where Tipico operates. The eligible customers in these states will receive weekly bet credits, allowing them to bet against their home team’s historic rivals.
In Ohio, fans can wager against the Pittsburgh Steelers, while in New Jersey, the target is the Dallas Cowboys. In Colorado, fans can place bets against the Oakland Raiders.
The campaign is being promoted across various channels, including Tipico’s website, social media, and digital out-of-home advertising. The campaign also highlights Tipico’s expanded roster of celebrity ambassadors, which now includes Cardale Jones, an Ohio State football star, offering a $30 OSU bet credit and $150 in additional credits with a $50 deposit.
Former NFL player Josh Cribbs provides customers with $150 in bet credits and a $30 “Dawg Pound Bet” for the Cleveland Browns with a $50 deposit. Similarly, fitness model and media personality Callie Bundy offers first-time users $150 in bet credits and a $30 bet with a $50 deposit.
Adrian Vella, US CEO at Tipico, said: “We are ecstatic to partner with an elite class of local athletes, influencers and gameday personalities, particularly those close to the hearts of our customers in Ohio.”
Throughout the fall, Tipico customers will have access to weekly promotions and game-related content. “Odds Flash” will provide enhanced odds for selected markets on Sunday games. Additionally, Tipico plans to launch an NFL pregame show featuring special guests and betting analysis on Sunday mornings. This show will be available for live streaming on the Tipico app, Facebook Live and YouTube. Furthermore, Ohio bettors can access expert insights through Tipico and its partner BigPlay. The collaboration between Tipico and BigPlay will extend to events and tailgates in Cleveland during Cleveland Browns’ home games throughout the 2023 season.
Latest News
PrizePicks Cuts Ribbon at New Atlanta Headquarters with Georgia Governor Brian Kemp
PrizePicks, the largest daily fantasy sports operator in North America, hosted a ceremonial ribbon cutting ceremony for its new 33,000-square foot headquarters, located in Midtown Atlanta. Georgia Governor Brian Kemp and First Lady Marty Kemp joined the executive leadership team at PrizePicks to celebrate the occasion.
“This marks a major milestone for PrizePicks as we celebrate a new chapter of growth. I’d like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the city’s mission of becoming a major tech hub in the US. Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country,” said Mike Ybarra, CEO of PrizePicks.
PrizePicks was founded in Atlanta and plans to continue to invest in the city, creating an economic impact of $25 million to the state of Georgia.
“I want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation. Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where we’re seeing our greatest success stories,” said Governor Brian Kemp.
Latest News
Allwyn North America Launches e-Instants in the US
Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.
With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.
“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.
The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.
“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.
Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.
Latest News
Kansas November Sports Betting Surpasses $290M in Handle
Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.
Kansas’ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.
The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossing’s Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.
While the Kansas City Chiefs are based in neighboring Missouri, they’re also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.
The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Bills’ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the state’s books to keep during the month.
The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this season’s games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.
-
Affiliate Industry6 days ago
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
-
Latest News7 days ago
MixRift launches exciting free Mixed Reality ‘arcade shooter’ game: Crit Attack
-
Latest News6 days ago
JCM Global Installs New Outdoor LED Marquee Signage at Bucky’s Casino and Yavapai Casino
-
Compliance Updates5 days ago
Florida Gaming Control Commission Collaborates with Local Law Enforcement Partners to Address Illegal Gambling Activity and Shut Down Illegal Casinos
-
Canada6 days ago
VICI Properties Inc. Enters into Agreement with Indigenous Gaming Partners Related to PURE Canadian Gaming
-
Latest News5 days ago
Lucky Eagle Casino & Hotel Installs QCI’s Enterprise Platform
-
Uncategorized7 days ago
MixRift launches exciting free Mixed Reality ‘arcade shooter’ game: Crit Attack
-
Latest News7 days ago
Stakelogic Partners with GAN to Deliver Slots and Live Casino to the US Social Casino Market