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Caesars Sportsbook Opens at Red Mile Gaming & Racing in Lexington
Caesars Entertainment, in partnership with Keeneland and Red Mile Gaming & Racing, celebrated the grand opening of Caesars Sportsbook at Red Mile last Thursday. The more than 4600-square-foot sportsbook in Lexington is the only retail sportsbook in Central Kentucky. Governor Andy Beshear placed the ceremonial first bet alongside Chairman Jonathan Rabinowitz of the Kentucky Horse Racing Commission, Caesars, Keeneland, and Red Mile representatives.
âCaesars Sportsbook at Red Mile brings a premier in-person sportsbook to an iconic Kentucky destination. Weâre proud to partner with Keeneland and Red Mile to bring in-person sports wagering to life in a way that honors the important legacy they hold in the Bluegrass State. Sports fans and horse racing fans should expect an experience that treats them like royalty, similar to what theyâve enjoyed at our world-class destinations in the region,â Eric Hession, President of Caesars Digital, said.
âRed Mile and Keeneland have prepared a premium space dedicated to sports wagering. We believe Caesars will provide excitement with their sports wagering product that exceeds expectations, and we are excited to invite the public out for the full experience. We hope guests will also take a moment to experience live harness racing, gaming, and great food and beverage while they are with us,â Shannon Cobb, Chief Financial Officer and Chief Operating Officer at Red Mile, said.
âKeeneland is excited to team with Caesars and Red Mile, both of whom share our commitment to providing a quality fan experience. Sports wagering offers great potential for horse racing to reach new audiences, and we value Caesars demonstrated support of the sport nationwide,â Shannon Arvin, President and Chief Executive Officer at Keeneland, said.
Open seven days a week from 10 am to midnight, Caesars Sportsbook at Red Mile is a state-of-the-art Vegas-style sportsbook featuring five betting windows and an elevated bar area complete with wall-to-wall flatscreen televisions on the first floor and 14 self-service betting kiosks throughout the gaming floor and simulcasting areas. The second level of the venue includes an elevated atmosphere with a variety of comfortable seating arrangements for larger sporting events, views of the racetrack, and full food & beverage service throughout the space.
Caesars Entertainmentâs partnership with Keeneland and Red Mile Gaming & Racing reinforces the Companyâs commitment to horse racing and the expansion of the Caesars Racebook app, which is live in 17 states, including Kentucky. With mobile sports wagering launching in Kentucky on September 28, sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android, visit caesars.com/sportsbook on desktop, or stop by Caesars Sportsbook at Red Mile to register and take advantage of a special early deposit offer when depositing between September 7 and 27.
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PrizePicks Cuts Ribbon at New Atlanta Headquarters with Georgia Governor Brian Kemp
PrizePicks, the largest daily fantasy sports operator in North America, hosted a ceremonial ribbon cutting ceremony for its new 33,000-square foot headquarters, located in Midtown Atlanta. Georgia Governor Brian Kemp and First Lady Marty Kemp joined the executive leadership team at PrizePicks to celebrate the occasion.
âThis marks a major milestone for PrizePicks as we celebrate a new chapter of growth. Iâd like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the cityâs mission of becoming a major tech hub in the US. Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country,â said Mike Ybarra, CEO of PrizePicks.
PrizePicks was founded in Atlanta and plans to continue to invest in the city, creating an economic impact of $25 million to the state of Georgia.
âI want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation. Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where weâre seeing our greatest success stories,â said Governor Brian Kemp.
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Allwyn North America Launches e-Instants in the US
Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.
With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players â Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.
âWe are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. Weâre always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,â said Suzanna Shkreli, MSL Commissioner.
The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwynâs content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.
âWe deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want â an engaging experience, immersive animations, and options for short or long-form gameplay. We canât wait to unleash the full capability of the Allwyn catalog in the US,â said Wayne Pickup, CEO of Allwyn North America.
Allwyn North America has been working in partnership with IWG to deliver its games via IWGâs InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.
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Kansas November Sports Betting Surpasses $290M in Handle
Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.
Kansasâ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.
The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossingâs Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.
While the Kansas City Chiefs are based in neighboring Missouri, theyâre also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.
The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Billsâ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the stateâs books to keep during the month.
The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this seasonâs games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.
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