Central America
Crown Gaming México Announces New Commercial Director

Mexican-born Enrique Manjarrez has recently joined NOVOMATIC Group subsidiary Crown Gaming México as Sales and Operations Director. Manjarrez comes with many years of gaming industry and sales management experience, having worked as Sales & Product Director at gaming developer Aurify Gaming as well as commercial director with operators GI Euromex and Sunny Group of Companies, among others. He has core competencies ranging from sales and business development, pricing strategies, product launches to the launch of new casino locations.
With a degree in International Relations from the Universidad de las Américas Puebla (UDLAP) in Mexico, Manjarrez will bring his in-depth knowledge of the Mexican market, management skills and strategic focus to NOVOMATIC locally and internationally with extensive commitment in his new role as Sales and Operations Director.
“I am excited to be part of one of the largest gaming technology companies in the world. NOVOMATIC is known for first-class quality products and leading innovations. Being able to work for the global group in my home country and contributing my personal skills, experience and passion makes me optimistic and proud,” said Enrique Manjarrez.
NOVOMATIC VP Global Sales and Product Management Thomas Schmalzer said: “With Enrique Manjarrez we have gained an experienced sales and operations expert in the NOVOMATIC family. I look forward to our collaboration and to seeing NOVOMATIC continue to leverage the unwavering growth potential in the Mexican market after our more than 20 successful years in the country.”
Christina Schwanzer, Supervisory Board Crown Gaming Mexico and Director Global Transport & Trade Management NOVOMATIC AG, said: “We are delighted to have won such an experienced gaming professional to spearhead our local sales and operations activities in Mexico. Enrique brings his own motivation and expertise to his new role, and I wish him much joy and success in his new assignment.”
Central America
21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft

21VIRAL, a leading games aggregator for the Central and Latin American market, has strengthened its expansion by signing an agreement with platform provider Virtualsoft
21VIRAL, a leading games aggregator for the Central and Latin American market, today announced a strategic agreement with prominent platform provider Virtualsoft, significantly strengthening its expansion across the region.
This collaboration will integrate 21VIRAL’s extensive portfolio of games into Virtualsoft’s platform, providing enhanced content options for operators across key Central and Latin American nations. Virtualsoft is a key supplier with a strong presence in markets including Ecuador and Peru, delivering innovative gaming solutions to a diverse range of operators.
Christoph Härtel, CEO of 21VIRAL, commented: “Partnering with Virtualsoft is a pivotal moment for 21VIRAL as we deepen our engagement with one of the world’s most rapidly advancing online gaming markets. Virtualsoft underpins numerous leading brands in the region, and integrating our GameConnector solution will allow swift access to their operational brands. We look forward to working closely with Virtualsoft’s talented team to deliver innovative and revenue driving gaming experiences.”
Alejandro Velez, General Manager at Virtualsoft, stated: “21VIRAL has a strong reputation for seamless integrations and profound expertise in the Latin American gaming market, making them an ideal partner for us. Together, we are streamlining operations and elevating the gaming experience for players, aiming to set new benchmarks for the industry.”
Central America
NOVOMATIC will lead innovation at the 25th GAT Expo in Cartagena

Hotel Las Americas is preparing to witness one of the most important events in the industry from April 9-11, when the GAT Expo opens its doors in one of the world’s paradisiacal destinations. As a platinum sponsor of the event, NOVOMATIC Gaming Colombia and executives of Group subsidiaries in Ecuador and Peru promise a first-class product portfolio where style, functionality, and design blend seamlessly.
Strategically located at the main entrance of the exhibition center, NOVOMATIC will be the epicenter of innovation and entertainment with its exclusive BLACK EDITION II series of cabinets combined with the new state-of-the-art Linked Progressive Jackpots: BLACK EDITION II 3.32 with NOVO LINE™ GOLDEN LINK™ Edition 1, the MASTER SL™ 3.32 with Superia GOLDEN LINK™ Volume 1 and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2.
NOVOMATIC will also be presenting the renowned DIAMOND X™ 2.32 in an elegant Black Metro finish with the Linked Progressive CASH CONNECTION™ Edition 4. Also on display will be the FUNMASTER 2.27 cabinet, known in the region for its exceptional price-performance ratio, showcased in combination with the Linked Progressive Superia GOLDEN LINK™ Volume 1 and the new NOVO LINE™ Interactive Edition X4 multi-game library.
Biometric technology improves the management of gaming arcades
Another highlight will be the innovative NOVOVISION™ management system. Launched with great success at the last event, this solution will once again impress visitors with its state-of-the-art gaming floor management and administration features, as well as its revolutionary biometric access and payment solutions. One more product showcase will be the 5-seat Optimum Roulette, designed with a compact approach to maximize entertainment on any floor without compromising the gaming experience.
“GAT Expo is celebrating its 25th anniversary and the event is a milestone in the Colombian market. We are very proud of the journey we have traveled so far, and we could not miss the opportunity to accompany the GAT team in this special edition,” says Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia. “At NOVOMATIC we believe in building and improving the industry as a whole and that is why we actively participate in the trade shows. I take this opportunity to invite all operators and business partners to visit us at booth #A25!”
Don’t miss this unique experience at GAT Expo at Hotel Las Americas in Cartagena de Indias, where innovation and excitement come together to shape the future of gaming entertainment – book your appointments and join us from April 9-11, 2024!
Central America
Continent 8 Technologies expands with strategic sales professionals focusing on South/Central American markets

Sebastian Fernandez and Luana Monje join the global digital infrastructure provider to drive further strategic efforts in the region
Continent 8 Technologies continues to grow its global commercial team following the appointment of Sebastian Fernandez and Luana Monje as Sales Executives.
Sebastian will be based out of Buenos Aires in Argentina and joins Continent 8 from IT giant Dell Technologies, where he spent more than 12 years across several roles including a Senior Systems Engineer and most recently Account Executive.
Luana comes to Continent 8 from AWS (Amazon Web Services) where she held the role of Demand Generation Representative. Based in Sao Paulo, Brazil, she has a deep understanding of the region which has just passed legislation to legalise online sports betting and casino.
Both Sebastian and Luana will be responsible for nurturing relationships with Continent 8’s existing Latin American customers, helping them to maximise the potential of its solutions and services from cloud hosting and connectivity to layered cybersecurity.
They will also support new customers looking to make a move in the region, particularly Brazil which is expected to generate approximately $2.6bn per year (gross gaming revenue) by 2026 according to KPMG. Continent 8 will be live in Brazil to support customers with its full suite of solutions in the coming months.
Brian Koh, Chief Commercial Officer at Continent 8 Technologies, said: “I would like to extend a very warm welcome to Sebastian and Luana who join Continent 8 at a pivotal time for the LATAM gambling market.
“Latin America is a thriving market with a lot of latent potential, something that the opening of Brazil will help to unlock. We are well positioned to help customers looking to launch into this market, and Luana will undoubtedly play a significant role in ensuring they go live with the best infrastructure and security in place.”
Sebastian Fernandez, Sales Executive at Continent 8 Technologies, added: “I’m excited to be joining the Continent 8 team and to bring over a decade of IT experience to this role. This is an incredibly exciting region with huge potential on the table, but organisations must have the right infrastructure in place if they are to maximise the opportunity. This is something that Continent 8 is renowned for, and we look forward to working with businesses across the region.”
Luana Monje, Sales Executive at Continent 8 Technologies, added: “I couldn’t ask for a better start to the year. I look forward to sharing my AWS expertise and knowledge of the LatAm market with the team and of course our customers.”
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