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PENN Entertainment Completes Migration of Barstool Sportsbook & Casino to Proprietary Technology Platform

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PENN Entertainment Inc. announced that it has released a new and improved Barstool Sportsbook & Casino following the successful full-scale migration to the Company’s proprietary online gaming technology platform (PENN Interactive Gaming Platform). The migration to PENN’s custom technology stack in the US is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering.

The migration to the state-of-the-art technology platform was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the MLB All-Star Break. The platform deployment and product upgrade completes PENN’s long-term strategic objective to achieve technology independence, which includes the acquisition of Score Media and Gaming Inc. (theScore) and launch of Penn Game Studios in 2021.

Custom built for the North American market, the vertically integrated technology stack increases platform stability and is designed to be easily scalable to expand into new markets and meet evolving regulatory requirements. The Company has also fully upgraded the Barstool Sportsbook product with numerous enhancements, including:

  • Streamlined navigation and search across sportsbook markets and casino games
  • More wagering markets, including expanded player props and in-game betting
  • Greater personalization capabilities, enhanced promotions and more Barstool exclusive offers
  • Faster load times, deposits and withdrawals
  • Improved cash out availability
  • Deeper integrations with theScore media app, allowing users to build and track their betslips within theScore.

“Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement. Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets. I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on schedule migration, which better positions us to compete in the online gaming space,” Jay Snowden, CEO and President of PENN Entertainment, said.

“A technology migration of this scale requires an enormous amount of coordination and planning, and I’m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers. Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world class online sportsbook and casino experience to customers in the US,” Benjie Levy, Head of Penn Interactive and President and COO of theScore, said.

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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Latest News

BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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