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Salsa to showcase its cutting-edge iGaming solutions built with Brazilian DNA at SiGMA Americas

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Salsa Technology is excited to announce its participation at SiGMA Americas, being held from June 15 to 17 at the Transamerica Expo Center in São Paulo, Brazil, in association with Brazilian iGaming Summit (BiS). Salsa Technology will be showcasing its innovative products and highlighting its role as the ideal partner for Brazil’s upcoming regulated market.

Event attendees can visit Salsa Technology’s impressive stand, where the company will present its extensive suite of iGaming solutions. With a focus on Brazil’s specific needs, Salsa is perfectly-positioned to provide the optimal platform and services for operators in the emerging regulated market. The company’s Brazilian DNA ensures a deep understanding of the local culture, regulations, and player preferences.

Visitors will have the opportunity to experience live demos of the company’s flagship products, including the iGaming Platform (PAM) Salsa Omni. Salsa Omni provides a comprehensive and customisable solution for online gaming operations, enabling operators to deliver an exceptional player experience across multiple channels.

As part of Salsa Omni, there will be demonstrations of the innovative multilevel agent system, Salsa Agents. It’s purpose built to empower operators to manage and incentivise agents effectively, driving player acquisition and retention.

The company’s game aggregator, Salsa Gator, with its rich portfolio of over 5,000 titles from top-tier providers, will also be featured. Salsa Gator serves as a one-stop-shop for operators, offering a diverse range of games to cater to various player preferences. Thanks to Salsa Gator, Salsa Technology is also honoured to have been shortlisted in the Slot Provider of the Year category at the SiGMA Americas Awards.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “At SiGMA Americas we will present why Salsa Technology is the ideal partner for the upcoming regulated iGaming market in Brazil. Our portfolio of products, combined with our deep knowledge of the Brazilian market, makes us uniquely positioned to support operators and drive success in this exciting new chapter of iGaming in Brazil.”

Salsa will also be present at the conference program as the Head of Marketing & Sales will be part of two panels: One on “Player behaviour and data analysis to generate more results for operators” (06/16, at 11:35 am, as a panellist) and another on “Competitive differentials for the operator in choosing an integrator as a partner” (06/17, at 2:55 pm, as moderator).

Safe system for regulators

Salsa’s responsible gambling and regulatory compliance service, Salsa Safe, is sure to capture attention given the ongoing regulatory moves across LatAm. Salsa Safe is a platform developed to provide regulators with robust tools to supervise operators’ activities.

Peter Nolte, Founder of Salsa Technology said: “We proudly arrive in São Paulo for this major iGaming event at the opportune time given the recent regulatory moves made in Brazil. Regulation is key for success and our Brazilian DNA has been the catalyst for the launch of Salsa Safe – a must-have product for those wanting to safely navigate the compliance landscape.”

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Brightstar Capital Partners Completes Acquisition of PlayAGS for Approximately $1.1 Billion Dollars

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Brightstar Capital Partners Completes Acquisition of PlayAGS for Approximately $1.1 Billion Dollars

 

Brightstar Capital Partners (“Brightstar”), a private equity firm focused on investing in business services, industrials, consumer, and government services and technology companies, announced the closing of its acquisition of PlayAGS, Inc., a global full-service gaming supplier of high-performing slot, table, and interactive products. The transaction was first announced on May 9, 2024.

The closing follows approval of the transaction by AGS stockholders and the receipt of all required regulatory approvals. Under the terms of the agreement, AGS stockholders will receive $12.50 per share in cash, valuing the transaction at approximately $1.1 billion. As a result, AGS is now a privately held company, and its common stock will be delisted from the New York Stock Exchange (NYSE).

The acquisition comes amid strong growth momentum for AGS. Over the past three years, the Company has more than doubled its global slot unit sales to over 6,100 units, grown online real-money gaming content revenue by over 150%, and increased Table Products revenue by more than 50%—collectively driving three consecutive years of record revenue performance. Powered by strategic investments in R&D and a deep and diverse suite of high-performing products, AGS has become a comprehensive solutions provider across multiple product categories and has a growing global presence both in land-based and online casinos.

“We’re excited to join forces with Brightstar, a partnership that marks both a pivotal moment and a transformative new chapter in AGS’ growth story,” said David Lopez, CEO & President of AGS. “With Brightstar as a strategic partner, we believe AGS is in an ideal position to accelerate growth and double-down on delivering focused, high-impact innovation across slots, table products, and online gaming. This partnership sharpens our ability to serve casino operators with differentiated content and solutions built to give them a winning edge.”

“We are thrilled to officially welcome David and the AGS team to Brightstar,” said Andrew Weinberg, Founder, CEO & Co-Chair of Brightstar. “We believe that AGS’ full-spectrum product offering and customer-centric culture set it apart in a growing industry. Our goal is to help the Company expand into new markets and continue to use technology to create exciting games and products.”

Macquarie Capital served as financial advisor and Cooley LLP served as legal counsel to AGS. Jefferies LLC served as lead financial advisor to Brightstar. Barclays and Citizens JMP Securities also served as financial advisors to Brightstar. Kirkland & Ellis LLP and Brownstein Hyatt Farber Schreck served as legal counsel to Brightstar.

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Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

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The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.

The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.

The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.

The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.

William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

 

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.

N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels –  and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!

Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.

Partnership Background

Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.

Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”

Formula for Growth

Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.

Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”

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N1 Puzzle Promo: Experience and Top Products to Scale

Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:

  • PPC & ASO – 1 puzzle piece for every 40 FTD
  • FB & other* – 1 puzzle piece for every 100 FTD

*Social media, SMS, Email, UAC, In-app

Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”

Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA. 

If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?

Join the N1 Puzzle Promo!

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