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Play.Works Partners with Authentic Hendrix LLC and Experience Hendrix LLC

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Play.Works, the number one provider of Connected TV (CTV) games and original TV channels, announced a partnership with Authentic Hendrix LLC and Experience Hendrix LLC to launch casual slots and video trivia games inspired by the lyrics and music of legendary guitarist Jimi Hendrix.

The Play.Works’ The Jimi Hendrix Experience is a rocking CTV slots game, now available on Roku, and soon to be rolled out to other Play.Works partners reaching over 250 million households worldwide. This partnership marks the first time ever for the music of the songwriter and Rock and Roll Hall of Fame inductee to be introduced on this type of gaming platform. The excitement of experiencing dazzling free slots is electrified as players jam to “Purple Haze”, and it doesn’t end there. The virtual gaming offers a unique trip down rock history memory lane as players level up to gain access to Jimi’s famed albums and previously unreleased photos.

Later this year, the second act to take the stage will be Jimi Hendrix trivia, an engaging video trivia game that takes CTV gaming to the next level. These innovative entertainment collaborations with Play.Works mark the first time Authentic Hendrix LLC and Experience Hendrix LLC has allowed the use of Jimi Hendrix intellectual property in the hot space of CTV, and the consumer experience provides a unique way for this generation to engage with the iconic musician on the big screen. Hendrix fans and enthusiasts can now be interactive where they once regularly spent hours merely streaming video.

“It’s a step toward the future. We recently celebrated what would have been Jimi’s 80th birthday, and he continues to appeal to people of all ages and walks of life. The Play.Works game and video trivia are an excellent way to reintroduce his magic and music to a whole new generation,” said Experience Hendrix President and CEO, Janie Hendrix, who wants to see her brother’s gift of music reach fans, new and old, for years to come.

“We sincerely thank Janie Hendrix and Sony Music for trusting Play.Works to develop new ways to expand the Jimi Hendrix franchise in unique, uncharted avenues that also stay true to Jimi’s life and music,” said Jonathan Boltax, CEO of Play.Works.

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Internet Vikings Becomes VMware Premier Partner

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Internet Vikings Becomes VMware Premier Partner

 

Internet Vikings, a leading provider of in-state hosting solutions for the iGaming and online sports betting sector, announces that they have achieved VMware Premier Partner status, further enhancing their cloud hosting services in the United States.

On December 11, 2023, Broadcom gave notice of the discontinuation of perpetual licenses and SaaS, shifting towards a subscription-based model for VMware software offerings and introducing improved services for VMware Cloud Foundation and VMware vSphere Foundation. This licensing change will require customers across many sectors, including iGaming and sports betting, to plan for a transition to this new model.

Acknowledging businesses will require support in managing this transition, this status enables Internet Vikings to assist clients through this shift, with a specific focus on implementing efficient strategies tailored to their needs. Internet Vikings, the Swedish based hosting provider is glad to have been selected as a VMware Premier Partner and is well equipped to offer these services to both their European customers and across the U.S. Internet Vikings will also extend a white label solution to partners who don’t have direct access to VCSP licensing options through Broadcom, offering broad-based support and accessibility.

Kristoffer Ottosson, COO at Internet Vikings, states: “VMware’s shift to subscription licensing impacts the digital infrastructure within the iGaming and sports betting industry. As an invited VMware Premier Partner, we’re prepared to help our clients adapt, providing them with access to reliable and scalable solutions.”

“Together with over 16 years experience and the benefits of the Premier Partner Program, Internet Vikings remains a reliable, long-term partner that stays ahead of the licensed U.S. iGaming and sports betting industry changes,” Rickard Vikström, CEO and Founder adds.

Internet Vikings’ dedication goes beyond mitigating the immediate impact of VMware’s licensing changes. This position underscores Internet Vikings’ commitment to providing client-centric solutions meeting customer needs.

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BetMGM Partners with GameCode

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BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.

GameCode’s portfolio of slot titles are built on innovative and one-of-a-kind mechanics. They develop a deep understanding of players’ tastes, and it enables them to develop games that deliver a unique and immersive experience. The initial lineup of titles includes Gold Gold Gold Miners Way, Gold Gold Gold Lions Way, HammerCash, CashPile, Triplestones, and the top performing Boom Boom Boom. Boom Boom Boom is an American-themed 5-reel, 3-row video slot featuring Wild Multipliers and the hold and respin feature on multiple reel sets.

“Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM. Our mission is to always innovate with in-house, exclusive content with Entain and partners like GameCode to provide our players with an iGaming experience that rises above the rest. This will continue to position us as a destination for players and first choice for suppliers of premium content,” Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, said.

“At GameCode, we focus on creating good games rather than disposable online gaming content. With experience gained in North American land-based casino, we provide a unique understanding of the market and player needs. We aim to make an impact with each title we release and so far we do so. We innovate at a pace that is difficult to catch up with, providing something new every time we launch a title that players have not seen before. So far, in the states we are live, GameCode’s titles are at the top of the rankings. More is coming,” Matt Hanski, Chief Executive Officer at GameCode, said.

“I’m excited to announce our launch with BetMGM, introducing advanced online slot games powered by our robust in-house technology. These games are hosted on our state-of-the-art Remote Gaming Server (RGS) which is the backbone of its performance and security. It is a long-term play to develop and maintain a RGS that is designed with multiple layers of protection, ensuring the highest standard of data security and integrity in compliance with U.S. regulations. This launch is a testament to our dedication to providing secure, reliable, and immersive gaming experiences,” Wojciech Ziniewicz, Chief Technology Officer at GameCode, said.

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NeoGames partners with BIG Brazil for its Caesars Brazil brand ahead of market opening

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NeoGames partners with BIG Brazil for its Caesars Brazil brand ahead of market opening

 

As part of the agreement, the NeoGames offering will provide a complete online gaming and sports betting solution for the operator’s Caesars Brazil brand

NeoGames S.A, a technology-driven provider of end-to-end iGaming and iLottery solutions, has signed a deal with BIG Brazil to power the operator’s entry into the country’s newly regulated iGaming market with its Caesars Brazil brand.

As part of the deal, NeoGames’ launch with BIG Brazil will encompass its industry-leading gaming platform (PAM), sportsbook solution, online games and additional operational products and services, as the Company embarks on its mission to become a leading supplier in the soon to be regulated Brazilian market, a market that has the potential to become one of the largest in the world.

The agreement between NeoGames and BIG Brazil follows the recent announcement by the operator of a deal forged with Caesars Entertainment, granting BIG Brazil with a license to operate under the Caesars brand in the Brazilian market.

Tsachi Maimon, President and Head of iGaming at NeoGames, said: “Over the past two years we have become closely acquainted with the BIG Brazil team and have learned firsthand of their ambitious plans for the Brazilian market. We are excited to have been selected as their supplier and to have the privilege of supporting them in their journey to become the leading operator in the Brazilian market.”

Andre Feldman, Co-Founder and President at BIG Brazil added: “We have major ambitions to become the go-to brand for players in Brazil once the regulated market opens up, and to achieve this, we need to team up with the right partner.

“After exploring supplier options, it was clear that we need a partner that holds the same level of commitment as us, and from day one we saw that NeoGames shares our vision of building a significant market presence and how to best achieve that.”

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