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Esports betting company GG.BET has partnered with Brazilian esports streamer Gaules, in doing so securing an official agreement with a broadcast of the BLAST Paris Major.

The Ukraine-founded company will become the official betting partner of the Brazilian Portuguese language streams of the BLAST Paris Major, which will be distributed via Gaules’ – real name Alexandre Borba Chiqueta – Twitch channel.

Dmitry Voshkarin, CEO of GG.BET, said: “Gaules is the most popular Brazilian esports talent, who is well known and loved across the Portuguese-speaking world. Moreover, his streams of tournaments regularly attract more viewers than the biggest official tournament organisers’ streams.

“Teaming up with such a huge personality is a massive win for GG.BET, as it’s an important stepping stone towards reaching a new audience, which will help us expand the esports betting market across the globe.”

The linkup builds on a previous marketing agreement between GG.BET and Gaules which saw the bookmakers branding featured across streams of the RMR Blast Paris Major matches on his Twitch stream, which has four million subscribers.

To mark the new partnership, GG.Bet has offered all Gaules subscribers a special bonus on matches during the Paris Major.

Gaules remarked: “I’m very happy to have GG.BET as an official broadcast partner for the Blast Paris Major. We hope that the fans could cheer and hopefully we could have a Brazilian Team at Finals!”

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.