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NHL Enters into Partnership with Low6

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The National Hockey League (NHL) has entered into a partnership and strategic investment with games provider Low6.

Low6 will be the official free-to-play games partner of the league and will continue to develop and support NHL games on its platform.

According to Low6, free-to-play gamified experiences can support the user’s sports betting experience and boost customer retention for operators.

The first NHL games from Low6 were released last December in partnership with Bet99, an online sports betting company that provided a number of educational betting tools.

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The free-to-play game, NHL PrePlay, gave fans the chance to win CA$100,000, gift cards, and weekly ticket giveaways.

Jamie Mitchell, CEO and Co-Founder of Low6, said: “We are thrilled that Low6 has been selected as a free-to-play games provider for the NHL. Over the next two years, we will be providing highly innovative games, actionable data and a whole heap of fun for users. We look forward to working with the NHL and their commercial partners in activating revenue throughout our gamification suite.”

The second branded game released by Low6 was Pepsi Zero Sugar NHL Goalie Challenge.

The NHL library at Low6 contains a variety of existing hockey-themed games, including NHL Winter Classic, NHL All-Star Bingo, and NHL All-Star Fan Vote.

Low6 has confirmed more NHL games will be released throughout the year, including a 2023 Stanley Cup Final Bingo game.

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Fast Track Secures Landmark Deal with Suprema Group – Setting a New Standard in the Brazilian iGaming Market

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Fast Track Secures Landmark Deal with Suprema Group - Setting a New Standard in the Brazilian iGaming Market

 

Fast Track, the industry leader in CRM solutions for the iGaming sector, is thrilled to announce a groundbreaking partnership with Suprema Group, one of Brazil’s largest and most influential operators. This deal solidifies Fast Track’s position as the dominant force in the Brazilian iGaming market.

Suprema Group, renowned for its extensive portfolio of brands, will leverage Fast Track’s cutting-edge CRM platform to enhance its operational efficiency and player engagement. Suprema collaborates with BetConstruct, empowering multiple brands in Brazil with premier online casino and sports betting experiences. As the holder of licences and a key stakeholder in all these brands, Suprema’s decision to partner with Fast Track is a testament to the platform’s unrivalled capabilities and industry-leading solutions.

By integrating Fast Track’s powerful CRM platform, Suprema intends to revolutionise its player engagement strategies, guaranteeing personalised, real-time experiences for the many monthly active users across all its brands.

“We are ecstatic to join forces with Suprema Group,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “Suprema shares a commitment to innovation and excellence in the iGaming industry. We are honoured to support their vision and look forward to a successful collaboration that will benefit their extensive portfolio of brands.”

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Suprema Group’s COO, Rodrigo Teixeira, recognizes the unparalleled value that Fast Track brings to their operations. With our comprehensive suite of automation, real-time data integration, and AI-driven personalization, Suprema will be well-equipped to handle the complexities of its multi-brand environment. This collaboration will address key operational challenges, such as price scalability for smaller brands and streamline CRM strategies, ultimately driving growth and efficiency.

Fast Track’s robust platform will support Suprema’s ambitious goals, including the onboarding of all brands and the seamless integration of casino and sports verticals.

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Latest News

Light & Wonder Expands Presence in Oregon with Additional Placements of KASCADA Dual Screen Multi-Games

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Light & Wonder Inc. announced that the Oregon Lottery has purchased more than 1200 additional Video Lottery Terminals (VLT). This comes less than a year after the Oregon Lottery purchased 1175 VLTs following the successful trial phase in the state.

The gaming machines will house diverse player-favorite games such as BLAZING HOT CELEBRATIONS, LIGHTNING TUSKS, AMERICAN ORIGINAL, BIER HAUS, AMERICAN ORIGINAL STARS & BARS, QUICK HIT MONEY WHEEL, TREASURE FRUITS, FLUSH FRENZY Poker, and more.

“We are thrilled to continue our partnership with the Oregon Lottery and to provide their players with our state-of-the-art KASCADA Dual Screen Multi-Games. The additional placement of over 1,200 VLTs is a testament to the success and popularity of our games in the region. We are committed to delivering innovative and engaging gaming experiences that enhance player enjoyment and drive growth for our customers,” said Niaz Nejad, Managing Director – Americas, Gaming at Light & Wonder.

“We’re excited to continue our partnership in bringing Light & Wonder’s popular games and product expertise to our Video Lottery players. They consistently use our feedback to deliver quality products that benefit our team and customers,” said Sar Richards, Oregon Lottery’s Manager of Video Gaming Products.

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White House National Security Official Confirmed as Keynote Speaker for BSA/AML Gaming Conference in Las Vegas

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The BSA-AML Compliance Group announced that Carole House, White House National Security Council (NSC) Special Advisor for Cybersecurity and Critical Infrastructure, will deliver a keynote address at the Annual BSA-AML Gaming Conference on Thursday, August 15, at Caesars Palace Las Vegas.

Carole House brings a wealth of experience in cybersecurity, digital innovation, and financial crime prevention to the conference. Her background includes roles as an Executive in Residence at Terranet Ventures Inc., a Nonresident Senior Fellow at the Atlantic Council, and Chair of the Technology Advisory Committee to the Commodity Futures Trading Commission (CFTC). House previously served at the NSC as the Director for Cybersecurity and Secure Digital Innovation and at the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN), where she led cybersecurity, virtual currency, and emerging technology policy efforts.

“We are thrilled to welcome Carole House as a keynote speaker at this year’s conference. Her extensive experience in cybersecurity, digital innovation, and financial crime prevention will provide invaluable insights to our attendees, especially as the gaming industry continues to navigate the complex landscape of emerging technologies and associated risks,” said Brian Lopez, Co-Founder of the BSA-AML Compliance Group.

House’s military background as a former Army Captain, including a deployment to Afghanistan, adds a unique perspective to her expertise in national security and critical infrastructure protection.

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The annual BSA/AML Gaming Conference is the largest and most comprehensive anti-money laundering compliance conference in North America dedicated to the gaming industry. Last year, individuals from forty-one states plus Puerto Rico, four foreign countries, and over a hundred tribal gaming properties attended the conference.

Other keynote speakers this year include Brian Nelson, Under Secretary for Terrorism and Financial Intelligence at the U.S. Department of the Treasury; James Barnacle, Deputy Assistant Director of the Federal Bureau of Investigation; and Guy Ficco, Chief of IRS-Criminal Investigation Division. The conference will feature leading experts in anti-money laundering compliance in the gaming industry, including government officials, regulators, and industry professionals. Attendees will have the opportunity to learn about the latest developments in money laundering prevention, emerging illicit finance typologies, fraud, and cyber threats to casinos.

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