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Hard Rock International and Seminole Gaming, alongside Quick Custom Intelligence (QCI), jointly announced the deployment of the QCI Enterprise Platform at its casino properties. The QCI Enterprise Platform aligns player development, marketing, and gaming with powerful real-time operational tools developed for the gaming industry. This rollout, which is currently underway at US, Canada, and Punta Cana properties, will further enhance Hard Rock and Seminole Gaming guest experience capabilities by creating more seamless integrations.

“This QCI Enterprise Platform rollout will unlock new ways to ensure and exceed the entertainment experience guests expect when visiting Hard Rock and Seminole Gaming casinos. The QCI platform’s integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways,” said Dan Ingster, Vice President of Gaming Operations for Seminole Hard Rock Support Services.

“We are proud to have deployed our QCI Enterprise Platform to support Hard Rock and Seminole Gaming casino properties. This deployment is proof of the scalability of our platform for large enterprise organizations that have dozens of input source systems from hundreds of data tables. We thank Hard Rock and Seminole Gaming team members for widely embracing the tool and enabling us to further build out our capabilities,” Dr. Ralph Thomas, Chief Executive Officer of QCI, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.