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Xtremepush Partners with Chalkline

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Xtremepush, the leading customer engagement platform for player retention in the sports betting and gaming industry, has teamed up with Chalkline, North America’s leading free-to-play sports prediction game platform, to provide operators and affiliates with a solution that combines hyper-personalized omni-channel messaging around live and pre-match prediction games.

Chalkline’s BettorGames technology empowers iGaming clients to build their database of new players and deepen relationships with existing players by delivering free-to-play engagement with real prizes while the real game on the fields is played.

Xtremepush’s proprietary platform enables clients to engage bettors with targeted content, including Chalkline games, across their preferred channels and at the time they are most likely to convert.

The unique combination of Xtremepush and Chalkline’s technical capabilities provides shared clients with a means of identifying and cultivating players with a high affinity for a particular sports, team or player with an eye toward improved bettor engagement, retention, and increased lifetime value.

Chalkline games can be distributed through all Xtremepush engagement channels across App, Web, Email, and SMS as part of its multichannel marketing solution.

Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are absolutely delighted to have teamed up with Chalkline. Free-to-play games deliver the ability for operators and affiliates to scalably build permission-based marketing relationships with new players and expand relationships with existing players. We see terrific alignment and opportunities as our products continue to evolve to serve the market.”

Daniel Kustelski, CEO and Co-founder at Chalkline, said: “Chalkline games produce masses of valuable first-party data, which Xtremepush can use to immediately deliver more content and offers that enhance the game experience for customers around their favorite teams and players.”

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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