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UFC Partners with U.S. Integrity

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UFC, the world’s premier mixed martial arts organization, and U.S. Integrity, a leading technology-driven sports wagering monitoring company, announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analyzing unusual wagering activity as indicative of possible integrity concerns. The agreement takes effect immediately and establishes services for the entirety of 2023 and will encompass all UFC events, including Dana White’s Contender Series.

Riché T. McKnight, Executive VP & General Counsel of UFC, said: Throughout this process, we have had productive discussions with the Alcohol and Gaming Commission of Ontario (AGCO) to address the concerns AGCO expressed to their operators. We have made enhancements to our UFC Athlete Conduct Policy to more clearly express the prohibition against any UFC athlete from placing any wagers directly or through a third party on any UFC match, including placing wagers on themselves. We have also expanded our discussion of so-called ‘UFC Insiders’ to make clear that these same prohibitions against wagering apply to an athlete’s coaches, managers, handlers, athletic trainers, and other individuals affiliated with the athletes or UFC, and that violations by these Insiders may result in disciplinary action against related contract athletes. Finally, we have reiterated our expectation that our contract athletes will come to us to report any matters that might raise integrity concerns. We thank the AGCO for their cooperation, and we look forward to continuing to work with them to ensure the integrity of our sport for the benefit of our athletes and our fans.”

Through U.S. Integrity, UFC will strengthen its current integrity controls by adding expertise in data intelligence and fraud prevention.

“There is no greater responsibility we have to our athletes, fans, and business partners than to ensure the integrity of our sport. U.S. Integrity will help us strengthen our existing best practices by applying their expertise in data intelligence to proactively identify irregular bout-level wagering patterns. This information can inform UFC’s response and can be preemptively shared with sports books, who can make informed decisions as to whether or not halt betting on a particular bout,” McKnight said.

“U.S. Integrity is proud to partner with UFC and assist as wagering on their events continues to rapidly grow across the regulated sports betting market. U.S. Integrity’s mission is to provide best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at UFC as they work to improve their integrity policies and procedures,” Matthew Holt, CEO & co-founder of U.S. Integrity, said.

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BMM TESTLABS PROMOTES KARINA ADDARI TO VICE PRESIDENT OF GLOBAL DIGITAL SERVICE DELIVERY

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Karina Addari to Vice President of Global Digital Service Delivery. In this new role, Addari will lead BMM’s global digital professional services delivery (PSD) operations, driving excellence in compliance, quality assurance, project management, and product certification across multiple regions.

Addari joined BMM in 2023, bringing over 25 years of cross-industry operations and project management experience. In her most recent role as BMM’s Director of Service Delivery for Europe and South America, she managed teams across multiple international branches, consistently exceeding revenue targets and optimizing operational efficiency.

Before joining BMM, Addari held numerous professional roles, including Adjunct Professor at the University of Kansas’ School of Professional Studies and School of Engineering; Senior Manager, Operations Strategy at Hostess Brands; and Program Manager for H&R Block.

BMM Chief Operations Officer Kara Matthew said, “Karina has made a tremendous impact at BMM. Her commitment to excellence, strategic mindset, and ability to empower diverse teams has driven impressive results. This promotion reflects her outstanding leadership and our confidence in her continued contributions as we continue to expand our global operations to meet customer needs.”

In her new role, Addari will continue to champion operational effectiveness, cultural collaboration, and customer-focused service delivery, reinforcing BMM’s position as a trusted partner to gaming suppliers and regulators worldwide.

Addari earned a PhD in Organization and Management with a specialization in Leadership, a Master of Arts in International Business, and a Bachelor of Arts in Business Administration. She is also a certified Project Management Professional (PMP) and Lean Six Sigma Black Belt.

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

 

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán.

The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators.

This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword, and King Fu Frog — all proven crowd favorites known for their engaging mechanics and strong performance.

A representative from Grupo Same said: “Our collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in Mérida and helps us continue delivering standout gaming experiences.”

Zitro founder Johnny Ortiz Viveiros said: “We’re thrilled to expand our presence in Yucatán alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. We’re grateful for the trust Grupo Same has placed in us and excited for what’s ahead.”

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Rush Street Interactive Launches PropPacks for MLB

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Rush Street Interactive Launches PropPacks for MLB

 

After the tremendous success of NBA PropPacks, Rush Street Interactive (RSI), which operates the BetRivers Sportsbook, is now bringing that same winning excitement to baseball fans with the launch of PropPacks for MLB, just in time for summertime action at the ballpark.

This innovative digital baseball card game brings the nostalgic thrill of opening a pack of sports cards and combines it with the high-energy excitement of prop betting. PropPacks for MLB offer BetRivers customers one of the most interactive and rewarding ways to engage with Major League Baseball action—all with the chance to win up to $1000 in bonus credits or other exciting awards on every card.

Fans who place $10 or more on qualifying Same Game Parlays (SGPs) for MLB games will randomly receive up to three digital PropPacks player cards per game at no additional cost. Each card features a player from one or both teams in the game. If that player achieves the Hits or Strikeouts milestones featured on the card, bettors can win escalating prizes based on the difficulty of the achievement.

PropPacks come in three tiers—Bronze, Silver, and Gold—with Gold cards being the rarest and offering the highest reward potential. Unlocking a Gold card could lead to the grand prize of $1,000 in bonus credits.

“Following the enthusiastic reception to our NBA PropPacks, we’re thrilled to bring the same excitement to baseball. PropPacks give MLB fans another reason to get in on the action by adding surprise rewards to their Same Game Parlay bets, creating more ways to win with no added cost. It’s all part of our mission to put players first by providing more value and innovation across every major sports season,” said Richard Schwartz, CEO at RSI.

PropPacks are exclusive to the BetRivers Sportsbook and available across all platforms. In addition to PropPacks for MLB, BetRivers will offer a full lineup of baseball promotions throughout the season. Players can visit the BetRivers app or website and click on “Promotions” to explore the full suite of daily MLB offers.

“PropPacks for MLB are another BetRivers exclusive that demonstrates our commitment to delivering creative, engaging, and value-packed experiences to our players. We’re excited to keep building on the success of NBA PropPacks and expand this fun format across more leagues and seasons,” Schwartz added.

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