Novibet Expands in Latin America with Mexico Launch

Novibet has entered the Mexican market. This is Novibet’s first move outside of Europe, and it is a key step in its strategic expansion plan as it seeks to enter new markets including Latin America and North America.

Christoforos Bozatzidis, Chief Marketing Officer for International Markets, said: “November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much anticipated World Cup Tournament.

“The upgraded online sports betting and iGaming entertainment experience we offer through our innovative technology platform is already available in Mexico and our team is ready to meet the special preferences and entertainment needs of the demanding local audience.

“So, leveraging our award-winning technology combined with excellent timing, our goal for the next period is to stand out as one of the leading online entertainment options in Mexico and gradually in the wider LATAM region.”