Entourage Sport & Entertainment has announced that BRBet.com has signed boxing legend Mike Tyson as its Regional Ambassador for Brazil.
The deal sees Tyson become BRBet.com’s exclusive ambassador for its sportsbook and betting services in Brazil.
Advertising campaigns featuring Tyson will be used across OOH (out-of-home), digital, social media, and print advertising.
These campaigns will consist of still images and a film used across all platforms.
The film features Tyson at his home watching sports. After angrily scrolling through several online bookmakers, he comes across BRBet.com. At this point, the advertisement highlights BBRBet.com’s message, that fast and safe bets can be placed on its sportsbook.
Campaigns featuring Tyson will include the “BRBet.com, A Bet do Brasil” slogan, alongside promoting safe gambling.
Entourage – the body which struck the deal – is a specialist organization dealing in sports and entertainment sponsorship, talent management, and partnership management.