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Maverick Gaming to Implement Acres’ Advanced Casino Management System and Cashless Gaming

Acres Manufacturing Company, a leading casino loyalty and technology developer, announced that Maverick Gaming, a gaming and entertainment company headquartered in Kirkland, Washington, will implement Acres’ CMS+ and Cashless Casino technology applications, both of which leverage the Company’s Foundation platform. Acres expects both solutions to go live at Maverick Gaming properties in the first half of 2023, pending regulatory approval.
CMS+, a new, modern casino management system (CMS), leverages Foundation hardware installed in an operator’s slot machines to amplify player engagement as well as provide unprecedented efficiencies and cost savings in the management of their casino floor. Foundation provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. It also provides casinos with over 1000x more data than any currently installed legacy CMS, giving operators dramatic new capabilities to analyze and influence player behavior. CMS+ uses mobile phone technology to directly communicate with employees on the casino floor while artificial intelligence continuously sifts through the highly detailed real-time data gathered by Foundation to identify problems and deploy technicians to fix those problems, all without management intervention.
Acres’ award-winning Cashless Casino application represents the industry’s best-of-breed cashless gaming and loyalty solution. It works on any slot machine or table game and deployment is simple, with casinos only needing to select a payment processor and provide a mobile app. The app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options. Players use the app to virtually “card in” and start a rated play session. During play, point balances accrue in real-time and players are incentivized to continue playing when a new tier status is approaching. The payment processor provides for the free flow of player funds between their funding source and the app’s wallet. Behind the scenes, Foundation allows the player’s funds, as well as accrued points which can be converted to free play, to move between the app’s wallet and the game.
“We are excited that Maverick Gaming has placed their trust in the revolutionary capabilities provided by Foundation and selected our CMS+ and Cashless Casino apps for deployment. These solutions provide operators with easy to implement and use technology that helps them grow revenue and operate more efficiently, and we expect Maverick’s properties to quickly benefit from CMS+ and Cashless Casino. The technology leap forward embedded in CMS+ will ensure that Maverick can increase their player loyalty by more effectively staying engaged with their best guests in real-time on the casino floor while also operating more efficiently. These attributes trump legacy systems as CMS+ further elevates an operator’s ability to provide a superior gaming entertainment experience. In addition, players utilizing Cashless Casino at Maverick’s properties will appreciate the engaging and seamless user experience it offers,” said Noah Acres of Acres Manufacturing Company.
“Our team has rigorously evaluated a wide range of CMS and cashless technologies and found that Acres’ CMS+ and Cashless Casino applications are an ideal fit with our casino floor operations. We are excited to get to work with the team from Acres to deploy their technology and look forward to delivering an elevated gaming entertainment experience to our guests as enabled by these new solutions,” Justin Beltram, COO of Maverick Gaming, said.
Latest News
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
Gambling in the USA
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
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500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
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Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
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Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
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Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
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Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
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HCAL, LLC
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JCM Global
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Konami Gaming, Inc.
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PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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