Razor, the foremost trailblazer and innovator in the scooter industry, has partnered with FITGMR, a performance and player development company in the esports and video game industry, to support healthy gaming in high schools across the US.
Razor is leaning into its “Ride With Us” brand campaign, which focuses on community and bringing people together to get outside and ride, and along with FITGMR, encouraging student mental and physical health and a gaming balance.
In partnership with FITGMR, Razor will promote riding together as a great way to step away from the keyboard and enjoy time with classmates. Participating high schools in the FITGMR program will have the opportunity to compete in their state’s high school esports tournament final to win a garage full of Razor electric scooters and rides, including the Crazy Cart XL, Rambler 12, C35 and the MX650 Dirt Rocket, for their esports team as a way to motivate students to get outside.
“Razor recently launched its ‘Ride With Us’ brand campaign and is putting a big focus on encouraging people to lean into their community and spend time with family and friends riding together. FITGMR’s mission to support gamers, and healthy habits resonates with us, and we are thrilled to work together and motivate students to get outside and be active,” Josh Shave, Senior Director of Brand Marketing at Razor, said.
The multifaceted program includes promotion inside schools to reach students and highlight healthy habits and the importance of being active, as well as social and digital media campaigns targeted toward parents. The FITGMR and Razor program is available to the 50,000 student gamers in the member states of the Interstate Scholastic Esports Alliance, including Iowa, Nebraska, New Jersey, Indiana, Illinois, Minnesota, Michigan, Missouri, Oklahoma, Texas, Washington, and Wisconsin.