PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.

“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”

Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.

Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.

SOFTSWISS, a global tech expert with over 15 years of experience in the development of innovative iGaming solutions, announces its participation in the SBC Summit Rio 2025. Brazil’s premier sports betting and gaming event will take place in Rio de Janeiro on 25-27 February 2025.

This event marks the first time SOFTSWISS will appear as a certified supplier of iGaming solutions in Brazil. Late last year, the SOFTSWISS Game Aggregator – the largest content hub in the iGaming industry – secured Brazilian certification, becoming one of the first in the market to achieve this landmark. The Game Aggregator also holds certification in Peru, opening further opportunities for operators from that region to explore SOFTSWISS solutions at SBC Summit Rio 2025.

SOFTSWISS is actively expanding its presence in Latin America. Since last year, Rubens Barrichello, the company’s Non-Executive Director in LatAm, has been helping the company develop a market strategy tailored to the local legislation specifics and gaming preferences.

SOFTSWISS will bring its networking lounge zone to the SBC Summit Rio expo, providing a dedicated negotiation area where clients and partners can meet the team and discuss prospects for collaboration.

Carla Dualib, Regional Business Development Manager in Latin America at SOFTSWISS, comments: “SBC Summit Rio will bring together industry leaders, experts, and major market players of the booming Brazilian market. We look forward to reconnecting with old friends and forging new partnerships there to lay the groundwork for upcoming collaborations. It’s an exciting time for the Brazilian iGaming sector, and we’re thrilled to unveil our fully certified Game Aggregator to local operators.”

During SBC Summit Rio, local SOFTSWISS representatives will share their expertise on the near-term outlook of the Brazilian iGaming market. Carla Dualib will be among the speakers at a panel discussion on the topic ‘Bet on Esports: Today’s Trends vs Tomorrow’s Regulations’. She will offer insights into how to address challenges and achieve success in Brazil’s evolving iGaming landscape.

Partners and clients seeking to cooperate or discuss mutual projects with SOFTSWISS can book a meeting with the team here. 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Leading sportsbook technology provider expands footprint in LatAm

Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.

A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.

With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.

“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”

Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.

“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”