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Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand

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Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US.

Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.

Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.

“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting. We both believe the possibilities are endless, and we can’t wait to partner with the team,” DGC’s senior regional brand manager Syd Harris said.

“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space,” Bruce Watermeyer, executive vice president of North American Operations for DGC, said.

“We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success,” Deutsch NY’s chief executive officer Val DiFebo said.

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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