playAWARDS, the loyalty marketing division of mobile gaming leader PLAYSTUDIOS, has added experiential entertainment brand Lighthouse Immersive to its growing portfolio of reward partners.
Lighthouse Immersive is the creative force behind the Immersive Van Gogh experience that showcases the works of Vincent van Gogh through 500,000 cubic feet of projection mapping, 60,600 frames of video, and 90,000,000 pixels. The experience is currently running in fourteen different cities throughout the United States and Canada. Players of PLAYSTUDIOS mobile apps can now exchange loyalty points earned during free gameplay for complimentary and specially priced tickets to Immersive Van Gogh, on the Las Vegas Strip, located at Lighthouse Artspace Las Vegas in The Shops at Crystals.
“Lighthouse specializes in the kind of cutting-edge, immersive experiences that our audience of players loves to see,” Rob Oseland, Head of playAWARDS, said.
Lighthouse Immersive joins a lineup of playAWARDS partners with celebrated brands offering unique experiences across the globe, including MGM Resorts International, IHG Hotels and Resorts, City Winery, and Wolfgang Puck.
“As we expand our immersive experience offerings around the world, we are eager to partner with innovative brands that understand the fast-growing mobile consumer. What PLAYSTUDIOS and playAWARDS have built is unrivaled in loyalty marketing, and together we can introduce an all-new audience to these incredibly unique experiences, and watch them gain a new appreciation for art,” Corey Ross, Producer of Immersive Van Gogh, said.
Players can access Lighthouse Immersive rewards through the Rewards store on PLAYSTUDIOS mobile apps – myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM Slots Live. PLAYSTUDIOS apps are available to download free on iOS, Android, Kindle, and Facebook.