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Riot Games Announces Multi-year Partnership with Verizon

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Riot Games has announced a multi-year partnership with telecommunications company Verizon. As part of the deal, the company will become the official founding partner of the League of Legends: Wild Rift esports ecosystem in North America.

Verizon becomes the exclusive provider of 5G networks and wireless services for the North American Wild Rift series. In addition, the company will partner with Riot Games to create an “immersive fan experience” along with the brand’s integration into Wild Rift tournaments throughout 2022.

Matt Archambo, Head of Esports Partnerships and Business Development for Riot Games North America and Oceania, said: “With such a passionate response to Wild Rift, launching the first esports season was a natural next step for the discipline. When evaluating elite launch partners, it was clear that category recognition Verizon’s speed, scale, reliability and technological sophistication on mobile is exactly what the Wild Rift community has come to expect.”

This is not the first time Verizon has teamed up with Riot Games. The company is already partnering with the publisher on VALORANT and League of Legends disciplines, including the Mid-Season Invitational and First Strike.

Along with the aforementioned collaborations, Verizon has obtained the rights to use IP Wild Rift in its marketing and social media activities in addition to any original content. In addition, the company will use a “Founding Partner Logo” that will be displayed on both platforms.

eSports

Gillette named as the Official Partner of the Esports Awards

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Gillette named as the Official Partner of the Esports Awards

 

  • Gillette joins forces as the official partner of the prestigious Esports Awards, marking a partnership of two industry leaders set to deliver an unforgettable experience
  • As part of the collaboration, Gillette will present the Esports Awards pre-show and will feature “Gillette resets” as transitions between segments at the Awards ceremony

The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its latest partnership with the world’s leading expert in men’s grooming, Gillette.

As part of the partnership, Gillette will present the Esports Awards pre-show, promising a showcase of talent, innovation, and excellence in the esports world. Alongside this, Gillette has introduced ‘Gillette Resets’, as exciting transitions between segments of the main ceremony.

This partnership marks a significant milestone in the world of esports, uniting the acclaimed grooming brand Gillette with the prestigious Esports Awards to deliver an unforgettable event. Presented by Gillette, the Esports Awards Pre-show promises to be an exciting showcase of talent, innovation, and excellence in the esports world. Throughout the main ceremony, viewers will witness the fusion of gaming and grooming as Gillette introduces “Gillette resets”.

With initiatives such as the ‘Gillette Gaming Alliance’ and the thrilling ‘Gillette Cup’ Fortnite Tournament, Gillette is no stranger to the world of esports and gaming. This partnership, the fusion of gaming and grooming, emphasises Gillette and the Esports Awards joint commitment of fostering and celebrating excellence in esports.

“We are thrilled to announce our exciting partnership with Gillette, a brand known for excellence and precision. This collaboration marks an essential step forward in our journey to honour and celebrate the incredible achievements of esports industry leaders,” commented Mike Ashford, CEO of the Esports Awards, “With Gillette’s unwavering support, we are confident that we can continue to elevate and recognise the extraordinary talent within the esports community.”

Project Love, a welcoming initiative by the Esports Awards, will receive generous support from Gillette. As part of this partnership, Gillette will contribute by providing special gifts to VIPs and guests attending the event. Project Love has been a cornerstone of the Esports Awards for several years, creating a warm and welcoming atmosphere for its esteemed guests.

The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration, including the PWR UP Las Vegas esports conference hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.

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LOGITECH G RETURNS AS THE OFFICIAL PC HARDWARE PARTNER OF THE ESPORTS AWARDS

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The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its renewed partnership with gaming peripherals brand Logitech G is returning for a second year as Official PC Hardware Partner. Logitech G will also serve as Official PC Hardware Partner for the world record attempt, featuring Kyle ‘Bugha’ Giersdorf, taking place immediately after the Esports Awards main ceremony.

As part of the partnership, Logitech G will present the prestigious ‘Esports Team of the Year’ award. This year marks Logitech G’s second consecutive year as the Official PC Hardware Partner of the Esports Awards, reaffirming their commitment to the ever-evolving world of esports. Together, Logitech G and the Esports Awards further their commitment to recognising and celebrating excellence throughout the esports industry.

Renowned as the primary peripheral provider for top-tier esports tournaments and the official sponsor of esteemed teams including G2 Esports, Heretics, and Astralis, Logitech G empowers gamers to push past their limits with cutting-edge equipment. Additionally, Logitech G champions inclusivity in esports through initiatives like ‘Adaptive Esports Tournaments’, which foster a safe and welcoming space for gamers with disabilities in the esports community.

“Logitech G’s commitment to the esports community is truly commendable, and we are delighted to have them back as our Official PC Hardware Partner,” commented Mike Ashford, CEO of the Esports Awards. “Their contribution to the world of esports is immeasurable, and we look forward to their involvement in recognising the outstanding achievements of esports teams at the ceremony.”

“The Esports Awards are the premier industry event, recognizing the amazing accomplishments and innovations from every corner of the sports worlds,” said Brent Barry, Head of Esports and PRO Series at Logitech G. “Our continued commitment to this industry and community underscores our responsibility to deliver world-class innovation, as we continue to power the next-generation of gamers.”

The Esports Awards ceremony highlights a thrilling three-day celebration, including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.

Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.

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Oddin.gg Boosts United States Expansion with Key Licensing Efforts and High-Profile Partnership

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Oddin.gg, a leader in eSports betting, is excited to announce significant strides in its North American expansion. Building on Oddin.gg’s existing licenses in Ontario, New Jersey and Colorado, the company is actively pursuing licenses in key states including Ohio, Maryland, Kansas and five more, underscoring their commitment to broadening the company’s footprint in the dynamic United States market.

The United States sports betting landscape is evolving rapidly, with regulations varying across states. This complexity makes navigating the legal requirements challenging but also presents a unique opportunity for innovation and growth in eSports betting. The market is projected to see exponential growth, with an estimated betting volume of around US$10 billion by 2025. The goal of Oddin.gg is to be at the forefront of this surge, offering an unparalleled betting experience.

In this ambitious venture, Oddin.gg is thrilled to partner with Bill Pascrell III, a distinguished figure in political and legal circles. His extensive experience as Counsel to the Governor of New Jersey, Passaic County Counsel and a trusted advisor to high-profile political campaigns and officials including John Kerry and United States Senators like Jon Corzine, Frank Lautenberg and Cory Booker, positions him uniquely to navigate the complex regulatory landscape.

“Our pursuit of additional state licenses in partnership with Bill marks a significant advancement in our mission,” the co-founder and Chief Executive Officer for Oddin.gg, Vlastimil Venclik, said. “We’re not just growing our footprint; we’re innovating and enhancing the eSports betting experience, setting new industry standards. This expansion reflects our dedication to providing engaging, reliable and compliant betting services to eSports enthusiasts across the United States. We’re excited about what the future holds and are committed to being at the forefront of this rapidly-evolving market. We strive to be the leading force dispelling the misconceptions surrounding eSports betting and vigilant guardian of the integrity not just in North America but globally.”

“It is an honor for me to be retained by the number-one choice for eSports betting, Oddin.gg,” Pascrell said. “I will be assisting it as outside counsel with licensing and regulatory compliance in North America. Vlastimil Venclik, co-founder and Chief Executive Officer, and Marek Suchar, co-founder and Managing Director, are trail blazers in the eSports betting market. Vlastimil and Marek have tremendous reach and the best odds feed and risk management as a major B2B provider. The recent decision to expand the reach into the North American market by pursuing faster licensing in more jurisdictions in the United States has generated incredible interest in the ever-growing eSports betting market.”

The company’s goal goes beyond market presence. The aim is to create a richer, more engaging betting environment, tapping into the potential of a market ripe for transformation. This journey is about setting new benchmarks in eSports betting and creating lasting impacts that resonate with their users nationwide. Other news on how Oddin.gg continues to break new ground in the United States eSports betting scene will follow.

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