The digital age has unlocked a wealth of possibilities for Human Resources (HR), transforming traditional workflows into dynamic, global opportunities. Artificial Intelligence (AI) and advanced computer technologies are no longer just enablers, they have become the go-to tools in transforming recruitment and workplace management while adhering to the creative potential of industries like marketing.

For multi-channel marketing firms like ClickOut Media, renowned for crafting stories that connect people and brands, the question is no longer if these tools can be transformative but rather how they can be used efficiently to spark innovation, enhance collaboration, and expand the global reach of their campaigns.

AI in HR
AI has revolutionised the ‘first steps’ in recruitment, from applicant sourcing to CV screening, face-to-face interviews, and beyond. Using AI tools to carry out these processes has created a more streamlined workflow, resulting in diverse and inclusive teams. For creative industries such as digital marketing, this diversity brings invaluable perspectives from various individuals that can enrich campaigns and strategies.

ClickOut Media thrives on team collaboration, and when AI is paired with the company’s ethos of encouraging charismatic and connected teams, the result is not just to foster efficiency but to invite synergy, too. It is the blend of streamlined workflow and human insight that enhances the personalisation that is critical to their storytelling success.

This raises the question: could AI increase workplace efficiency while improving human relationships and marketing campaigns?

Reaching across borders
With a global outlook and a commitment to bespoke solutions, ClickOut Media demonstrates how AI tools can enhance creativity and teamwork beyond borders. Video platforms like Google Meet, Zoom, and Teams have redefined collaboration, allowing firms to transcend geographical barriers and build partnerships across time zones.

In addition to facilitating seamless communication, AI-powered notetakers and transcription tools add another layer of efficiency to remote teamwork. By streamlining workflows and reducing manual tasks, AI not only enhances collaboration but also drives productivity across global teams.

By championing the power of AI and digital tools, ClickOut Media’s commitment has enabled the company to build and sustain a robust, fully remote workforce featuring account managers, technical leads, and marketing leads.

As a digital marketing agency that is deeply rooted in data and technology, the company has consistently excelled in its field. With years of experience and unwavering aid provided at every step—regardless of whether employees are working in an office environment—this level of support would not be possible without the use of AI.

Moreover, ClickOut Media doesn’t stop using technology to optimise workflow, it leverages these tools to embrace multicultural perspectives, ensuring campaigns resonate with diverse audiences. By integrating AI into HR practices, the company is expanding its reach while redefining global engagement and creativity standards.

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Finding the perfect balance
The real challenge of AI lies not in its adoption but in its integration, navigating a way for companies to harness digitalisation tools without losing the human essence that drives personal connections and evokes out-of-the-box media strategies.

At ClickOut Media, the answer lies in finding the perfect balance. By using AI for menial tasks, like scheduling interviews or managing leave requests, HR teams can focus on what truly matters – building authentic team relationships and cultivating an environment where imagination thrives.

This approach doesn’t replace human interaction, it amplifies it and enables a company to maintain its collaborative spirit while embracing innovation, creating a workplace where employees feel connected and valued and clients experience campaigns that resonate well.

Is AI the future?
As AI reshapes the workplace, the focus shifts to the possibilities unlocked by deliberate and thoughtful tool integration. ClickOut Media is paving the way for a future where technology and humanity coexist seamlessly, and AI is steadfastly being used to empower creativity and inspire new ideas across the globe.

The future isn’t about how to adopt technology, it is about mastering its potential to transform challenges into opportunities, and ideas into impact.

So, in this new era, the choice is clear – adapt, innovate, and evolve, or risk being left behind in the wake of those who do.

PrizePicks, the largest daily fantasy sports operator in North America, hosted a ceremonial ribbon cutting ceremony for its new 33,000-square foot headquarters, located in Midtown Atlanta. Georgia Governor Brian Kemp and First Lady Marty Kemp joined the executive leadership team at PrizePicks to celebrate the occasion.

“This marks a major milestone for PrizePicks as we celebrate a new chapter of growth. I’d like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the city’s mission of becoming a major tech hub in the US. Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country,” said Mike Ybarra, CEO of PrizePicks.

PrizePicks was founded in Atlanta and plans to continue to invest in the city, creating an economic impact of $25 million to the state of Georgia.

“I want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation. Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where we’re seeing our greatest success stories,” said Governor Brian Kemp.

Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.

With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.

“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.

The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.

“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.

Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.