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Affiliate Industry

The Game Day Partners with Four Operators in Recently Opened New York Sportsbook Market




The New York Gaming Commission has officially legalized the operation of sports betting platforms in the state. The Game Day, an affiliate partner to the major sportsbook operators, has secured partnerships with the four sportsbooks – Caesars, DraftKings, FanDuel, and BetRivers – and has begun to market NY-specific promotions and offerings to in-state gamblers and bettors.

The newly opened New York sportsbook market is already showing record numbers in just the first week of going live. The Game Day offers operators the ability to quickly acquire bettors in the state and is currently in dialogue with the remaining five licensed operators who are expected to go live in NY shortly pending regulatory approval.

“We are excited that New York state has finally opened up to mobile sports gaming. We predict that the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles. The Game Day’s vast and diverse content offerings will continue to provide sportsbook partners with significant opportunities to engage with a range of bettors from amateurs to professionals in the Empire State and beyond,” Matt Heiman, CEO of The Game Day, said.

Affiliate Industry

UK fantasy football affiliate signs landmark deal with its 5th Brazilian operator-Bitx



 Following on from the success with its other four partners in Brazil, fantasy football free-to-play affiliate and marketing firm 20SHOTS has now signed a deal with Brazilian operator (also known as Bitx) to feature another fantastic competition: the Paulista.

Bitx will also join 20SHOTS’ other Brazilian partners in hosting the Serie A (Brasilierio) once the season kicks off in April.

While this partnership represents an impressive market share in Brazil’s affiliate marketing and free-to-play FTP space, it was the speed and efficiency of the launch that most impressed Bitx’s team.

Franco Oggiano, Bitx’s representative, said that 20SHOTS’ reputation for excellent communication and speedy installation was a driver behind signing the deal.

“We knew of 20SHOTS’ free-to-play affiliate model and it was really attractive. We are excited to have their offering on our site to help acquire and engage with new and existing customers. It’s been a quick and easy process to integrate the game and we’re greatly looking forward to the partnership and seeing what we can bring together to the Brazilian fantasy football community!”

No laurel resting for 20SHOTS

This year has been a big one for the fantasy football FTP affiliate, with a quickly growing operator client list and some great partnerships in Europe, the UK, the US and now, Brazil.

“We’re so excited for 2024 and beyond,” shared 20SHOTS founder Jacob Kalms. “It’s already been a big year for us, and January isn’t over yet! We’re going to continue to push into the Brazilian market, partnering collaboratively there as we do in the UK.”

20SHOTS offers a customisable FTP Premier League fantasy football game that customers such as Grosvenor Casinos, Boyle Sports, Stats Perform and many others have all signed partnership agreements for. The company also has an NBA FTP game, which is direct-to-consumer and focused on the US market.

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Affiliate Industry

Fastmarkets launches new European carbon-reduced flat steel price, catering to growing demand for sustainable steel production




Fastmarkets, one of the industry’s leading cross-commodity price-reporting agencies (PRA), announces the launch of a new European reduced carbon emissions flat steel price.

This new price, which is for domestically produced steel, forms part of Fastmarkets’ growing suite of prices that cater to steel decarbonization and is a testament to our commitment to providing accurate and timely market information.

The reduced carbon emissions flat steel price is a differential paid for flat steel produced in European blast furnaces with carbon emissions of 1.4-1.95 tonnes of CO2 per tonne of steel.

According to Andrew Wells, global steel editor and steel pricing director: “A liquid market is emerging where buyers are currently paying around 30-60 euros/tonne for spot cargoes. This new price will provide transparency and help buyers make informed decisions in this fast-emerging market.”

“I am excited about the launch of our new reduced carbon flat steel price. This is not just a new product but a significant step forward in our commitment to sustainability and innovation,” said Raju Daswani, CEO of Fastmarkets. “In the emerging decarbonized steel market, accurate pricing is crucial. Our new reduced carbon flat steel price will provide much-needed transparency, fostering fairer trade and encouraging further innovations in the sector. As we move towards a greener future, we believe this initiative will play a pivotal role in driving the industry’s transition to low-carbon production methods.”

Wells added: “Our approach acknowledges that there are distinctly different premiums paid for steel produced with 0-1 tonne of CO2 (the current range is 150-250 euros) and 1.4-1.9 tonnes of CO2. This new price will provide a more accurate representation of the market and help drive the transition to more sustainable steel production.”

This new price tracks steel produced with carbon emissions that are higher than the maximum 1 tonne of CO2 tracked by Fastmarkets’ flagship European green steel differential, which was launched in June 2023. Our growing suite of prices catering to steel decarbonization also includes the green steel price launched in East Asia in September 2023 and high-grade iron ore in February 2023. Fastmarkets also has the physical and financial benchmarks for 65% Fe fines iron ore.

The new price will be published every Thursday as the Europe green steel differential. Called the ‘reduced carbon emission flat steel differential’, it will be the first of its kind in the market. Alongside it, Fastmarkets will also launch a daily inferred base price. This price is calculated by adding the weekly reduced carbon differential to Fastmarkets’ established daily North Europe domestic HRC price, giving an accurate daily snapshot of the per-tonne cost of buying reduced carbon steel.

Fastmarkets is proud to be the first PRA to launch price tracking this specific slice of the market, further solidifying our position as a leading provider of market intelligence in the commodities sector. The new European carbon-reduced flat steel price is a significant step towards a more sustainable future for the steel industry, and Fastmarkets is committed to supporting this transition.

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Affiliate Industry Inc. Announces Successful Fundraising and Acquisition Update


on Inc. Announces Successful Fundraising and Acquisition Update Inc., a leading technology company that is transforming how, where, and when the lottery is played, is pleased to announce additional new funding. This sets the stage for the Company to fully resume operations. Additionally, the Company will proceed with the acquisition of Nook Holdings Limited (“Nook”) to further develop its brand in the Middle East. has enhanced its long-term growth and financial stability by entering into a placement agent agreement with Univest Securities LLC (“Univest”). As part of this agreement, Univest has introduced to new investors, resulting in an initial investment of $1 million. These funds are being utilized as working capital and to restart’s core operations including the Nexus Gaming Platform, WinTogether, and the LotteryLink™ affiliate program.

The funding is in the form convertible promissory notes and common stock purchase warrants. The new investment is in addition to the ongoing funding being provided by United Capital Investments Limited (“UCIL”).

Gregory Potts, COO of, shared insights into the operational plans following the most recent funding:

“This latest infusion of funds and continued support from UCIL marks a pivotal moment for We are focusing on enhancing our technological infrastructure and customer experience, ensuring that as we restart operations, we do so with a system that is robust, scalable, and ready to meet the evolving needs of our users. The support from our investors is not just a financial boost but also a vote of confidence in our operational capabilities and future vision.”

The new capital also enables to advance its strategic acquisitions. The Company has revised the terms of the original purchase agreement with Nook. After completing the payment of the remainder of the deposit, now anticipates finalizing the Nook acquisition by the end of the first quarter of 2024.

Nook is a pioneering force in the sports, fitness, and wellness industry. Known for its innovative co-working approach in Dubai, Nook has secured 200 licenses for individuals and companies in the sports sector seeking access to Dubai and the broader Middle Eastern market. In partnership with the Dubai Multi-Commodities Centre Free Zone (DMCC), Nook offers a range of services, including business setup support, insurance, VAT registration, and networking opportunities for sports entrepreneurs. As part of the acquisition, Nook will be rebranded as

Matthew McGahan, CEO of, commented: “It has been a challenging journey for all our stakeholders, but today’s announcement is a reason for great optimism. The successful fundraising, new investors, support from UCIL and the strategic partnerships we are forging are crucial for our 2024 vision.

“This marks the beginning of an exciting phase where we recommence lottery operations and develop our brand. We will continue to lead the way in reinventing the lottery experience, leveraging state-of-the-art technology to offer innovative solutions. Through the acquisition of Nook, we will create a true sports incubator under the brand, fostering growth for companies and individuals by leveraging our extensive network to provide tailored guidance for startups, connecting them with accomplished entrepreneurs, strong networks, and supportive investors.”

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