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Leading global online betting and gaming brand Betway has signed a multi-year partnership with New Jersey Devils.

As per the deal, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center for Devils home games, including dasherboard, Zamboni tunnel, and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.

Also, Betway will become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all New Jersey Devils social media platforms.

Anthony Werkman, CEO of Betway, said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.

“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”

Adam Cross, Senior Vice President of Global Partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, said: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.

“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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