The PGA TOUR and PointsBet announced a three-year extension of their multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.
As part of the expanded relationship, PointsBet’s live betting odds integrations will be featured on PGA TOUR linear and streaming broadcasts on GOLF Channel and Peacock with plans to include on the NBC broadcast in the future. PointsBet is the official sports betting partner of NBC Sports.
Several PointsBet integrations, including odds for the lowest score by group, total leaderboard odds, and hole-by-hole odds, were highlighted during GOLF Channel’s recent broadcast of the Fortinet Championship and will continue to be featured during GOLF Channel’s coverage of the 2021-22 FedExCup Regular Season.
The agreement also positions PointsBet as the “Official Free-to-Play” provider of the PGA TOUR. The soon-to-be-released free-to-play game, developed by Low6, exclusively presented by PointsBet in the US, is designed to enhance fan engagement with live in-play games with weekly prizes.
“We’re excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA TOUR fans. PointsBet’s golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment,” Norb Gambuzza, PGA Tour’s senior vice president of media and gaming, said.
As part of the agreement, PointsBet will continue to have access to the PGA TOUR’s library of archival and b-roll footage for use within pre-tournament and post-game betting content preview shows, betting- specific videos, and distribution of highlights to PointsBet users.
“Expanding our relationship with the PGA TOUR is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for. Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers,” Johnny Aitken, CEO of PointsBet USA, said.
As an Official Sports Betting Operator of the PGA TOUR, PointsBet also gains rights to advertise within TOUR broadcasts, OTT, and TOUR media platforms, as well as the use of PGA TOUR content and other IP to promote betting on PGA TOUR events.