Latest News
Caesars Sportsbook, Horseshoe Baltimore and Baltimore Ravens Announce Premier Sports Betting Partnership

Baltimore Ravens and Caesars Entertainment announced a partnership in which Caesars Sportsbook will be the NFL club’s “premier sports betting partner” while also expanding the Ravens’ relationship with Horseshoe Baltimore casino.
The five-year agreement provides the newly-launched, best-in-class sportsbook offering – Caesars Sportsbook – naming rights throughout the club level of M&T Bank Stadium, additional exposure via signature animated displays across all of the stadium’s LED boards, and much more.
Pending regulatory approval, Caesars Sportsbook will provide Ravens fans and other sports enthusiasts a premium sports betting experience with its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore. Caesars Sportsbook’s easy-to-navigate app integrates mobile sports betting with the company’s industry leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships.
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner. This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl,” Chris Holdren, Co-President of Caesars Digital, said.
The deal expands upon Horseshoe Baltimore’s longstanding relationship with the team and comes as the Ravens and Horseshoe Baltimore develop a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino.
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore. We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home. In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets,” Kevin Rochlitz, Chief Sales Officer of Baltimore Ravens, said.
“By growing our longstanding partnership with the Baltimore Ravens, we are able to provide our guests with even more of the legendary experiences the Horseshoe brand is known for. Our customers bleed Ravens purple, so we’re excited to be able to offer them greater access to the team than ever before,” Randy Conroy, Senior Vice President and General Manager of Horseshoe Baltimore, said.
Through this agreement, Horseshoe Baltimore will host an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game club level events with two Ravens alumni players for up to 100 guests. In addition, Horseshoe Baltimore will serve as title sponsor of Ravenstown Saturday Night, which includes a reception held on the club level of M&T Bank Stadium on an evening prior to a Ravens’ Sunday home game. Guests will have the opportunity to participate in a question-and-answer session with Ravens alumni and tour the locker room and field.
Latest News
Bally’s Completes Transactions with Standard General

Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.
Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.
Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.
Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.
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Interwetten and New England Patriots Extend Partnership

Interwetten continues its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion expanded their partnership and extended it for another two years until 2026.
“Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year. And the New England Patriots are more than just a football team, they embody the sport like no other team. As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions,” said Wolfgang Fabian, founder and owner of Interwetten.
The partnership will continue to focus on unique experiences for fans and sports enthusiasts: live events in Germany, exclusive fan trips to Foxborough, and meetings with Patriots alumni. Interwetten expert and German soccer all-star Lothar Matthäus also shows his enthusiasm for the NFL and was already in action in a Patriots jersey in the run-up to this year’s NFL game in Munich.
“The partnership with Interwetten has been instrumental in increasing our reach in Europe and attracting new fans and target groups. We share the same goal: to have people in Europe experience American football and inspire them to make it their sport—on the field and off the field. This is at the core of this partnership, and we are happy to continue this joint journey with Interwetten,” said Joe Dorant, Senior Director of International Business of the New England Patriots.
Conferences
Salsa Technology gears up for SBC Summit Rio with FORMULA-BET

Salsa Technology is gearing up for SBC Summit Rio 2025, Brazil’s first major iGaming event this year, which takes place from February 25 to 27 at Riocentro, Rio de Janeiro. With its Brazilian DNA and deep local expertise, Salsa Technology is ready to meet with industry leaders to showcase how its FORMULA-BET ecosystem is driving success in Brazil’s newly regulated market.
As the regulatory landscape evolves, operators need speed, reliability, and full compliance to stay ahead. Salsa Technology, one of the few local companies approved in all regulatory proof-of-concept tests, offers a complete ecosystem designed to meet these demands. FORMULA-BET is built for high performance, delivering a powerful PAM platform, Salsa Omni, a fully certified game aggregator, Salsa Gator, and a flexible framework that integrates seamlessly with leading sports betting and payment providers. Designed to ensure full compliance with SIGAP, the Central Bank, and the Federal Revenue Service, FORMULA-BET gives operators the confidence to launch and scale their operations efficiently.
“SBC Summit Rio is a milestone event for the industry and, for Salsa Technology, it’s even more special—we’re playing on home ground. FORMULA-BET is designed to give operators a head start in Brazil’s regulated market, with fast deployment, full regulatory compliance, and the flexibility to meet each operator’s unique needs. Beyond technology, our Brazilian roots enable us to provide hands-on, local support, tailored to the realities of the market,” says Eliane Nunes, CGO at Salsa Technology.
More than just a technology provider, Salsa Technology is a true partner for operators, offering not only cutting-edge solutions but also the local expertise and personalised service that make a difference in such a dynamic market. With a boutique-style approach, the company provides consulting services, direct support in Portuguese, within the Brazilian time zone, and the ability to set up a fully trained player support team tailored to the needs of operators and their customers.
Salsa Technology’s leadership team will be available for meetings throughout SBC Summit Rio, discussing how FORMULA-BET can accelerate business success in the Brazilian market. Besides Eliane Nunes, Salsa’s team attending the event includes CEO Peter Nolte; Business Development Manager, Otavio Miranda; and Retention, Operations & CS Manager, Cathiussa Canez.
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