Latest News
Caesars Sportsbook App is Now Live in Arizona

Caesars Entertainment has announced that its brand-new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.
As an Authorized Gaming Operator of Major League Baseball and in partnership with the Arizona Diamondbacks, Caesars will offer Arizona sports fans the chance to officially download the Caesars Sportsbook app, register, and deposit funds while taking advantage of all of the incredible offers in preparation for sports betting’s launch in the state on September 9.
“Caesars is no stranger to Arizona, having operated here for more than 25 years. We couldn’t be happier to partner with the Arizona Diamondbacks as the state makes this shift into legal sports betting. Arizona is the first state where our brand-new Caesars Sportsbook app will be live right as sports betting becomes legalized. We believe our app is the best in the industry, and we are thrilled to launch with a series of exciting offers that Arizonans can trust,” Eric Hession, Co-President of Caesars Digital, said.
In addition to mobile wagering, sports bettors in Arizona can place in-person bets on September 9 at Chase Field where a temporary retail sportsbook will be operational at box office ticket windows 21-25, marking the first and only sportsbook at an MLB stadium. As previously announced, Caesars’ partnership with the D-backs includes plans to build a two-story sportsbook and sports bar in the space formerly occupied by Game 7 Grill on the plaza. Leading up to the grand opening of Caesars Sportsbook at Chase Field in early 2022, five walk-up betting kiosks will also be installed on the north side of the plaza to offer another way to wager.
“Today marks a significant advancement in the process of legalized sports betting in Arizona and we couldn’t be prouder to enter this new venture with Caesars. Caesars, like the D-backs, has been a Valley resident for over 25 years, and we look forward to a successful partnership and celebrating the first sportsbook to open at a Major League stadium,” Derrick Hall, President & CEO of D-backs, said.
Caesars Sportsbook’s easy-to-navigate app integrates mobile sports betting with Caesars’ industry-leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with credits and tier status that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships. With customized offerings, a wide range of betting lines and flexible limits, Caesars Sportsbook treats every customer like royalty.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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