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Data analyst and odds maker Sports IQ has entered into a partnership with sports betting and igaming provider FansUnite.

The multi-year deal will see Sports IQ supply the FansUnite with pre-match and in-play player prop bets for B2B and B2C purposes.

Omer Dor, CEO of Sports IQ, said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products.

“Our innovative sports betting offering will be a great addition to the suite of products that FansUnite deliver to both its B2C customers and B2B partners.”

Scott Burton, CEO of FansUnite, said: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform.

“Sports IQ’s products are a natural fit. Their focus on the U.S. marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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