eSports

Allied Esports and NASCAR Announce Gaming Truck Event Tour

Published

4 years ago

August 6, 2021

Allied Esports and NASCAR Announce Gaming Truck Event Tour

Allied Esports and NASCAR announced an event tour that will bring gaming activations to racing fans in 2021.

The Allied Esports Truck, North America’s first and only 18-wheel gaming truck, will make seven stops at NASCAR Cup Series race Midways and Fan Zones starting August 6-8 at Go Bowling at the Glen in Watkins Glen, New York and concluding November 7 at the NASCAR Cup Series Championship in Phoenix, Arizona.

The 80-foot, 35-ton mobile gaming arena, which includes a main stage, caster booth, roof deck, and full production capabilities, will host gameplay featuring Rocket League and Mario Kart 8 Deluxe, as well as iRacing on simulators. Participating fans will have the chance to play for prizes and giveaways throughout each weekend activation. On select dates, fans will also have the first opportunity to get their hands on a limited demo of the new NASCAR 21 video game from Motorsport Games.

The Allied Esports Truck made its sporting event debut at the 2018 DAYTONA 500. Since then, the popular mobile competition arena has been a regular attraction at some of the biggest gaming, sports, entertainment, and consumer events, including Super Bowl LIII, CES, DreamHack, WonderCon, KAABOO, E3, VidCon, and Posty Fest.

“The integration of gaming into major sporting events is a family focused, entertaining way to attract new audiences and brands. The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience,” Jud Hannigan, CEO of Allied Esports, said.

“Gaming has had a massive impact on the world of NASCAR over the past year and a half – to the point where it is now undeniably part of the sport’s DNA in the digital age. With that in mind, as fans across the nation return to our race tracks this summer and fall, we believe it’s crucial that gaming plays a central role in that on-site NASCAR experience – and Allied Esports is helping us accomplish that in a truly unique way,” Nick Rend, managing director of gaming at NASCAR, said.

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Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

Published

3 days ago

September 15, 2025

Adrienn Sarkany

Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.

While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.

BetPeek’s key features include:

Follow Any Player – Switch instantly to the POV of any competitor on the server.
Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
X-Ray Vision – Unlock strategic insights by seeing what players can’t.
Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.

“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”

Why It Matters

Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.

Exclusive to Thunderpick

BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.

eSports

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

Published

1 week ago

September 9, 2025

George Miller

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

The Global Esports Federation at its 16^th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16^th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

eSports

TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

Published

2 weeks ago

September 3, 2025

Peter Tolan

Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

Team Vitality’s Alternate 2025 Jersey – €79.99
Team Vitality’s Alternate 2025 Sleeves – €29.99
Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)