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Cafu is Rivalo’s New Ambassador

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Sports betting giant expands action in Brazil after announcing the former World Cup Winner and Brazilian Captain as brand ambassador

Rivalo, the leading Sportsbetting site in the Brazilian market and which holds a Colombian Licence with Colijuegos, has today announced that it has signed world renowned Brazilian footballer – Cafu, as the company’s brand ambassador.

Cafu, was one of the most brilliant right-backs in Brazilian National Team history, and  has conquered the world five times, twice for São Paulo, twice for the Brazilian national team and once for AC Milan (ITA).

Under the terms of the agreement, Cafu will remain as brand ambassador until the end of the FIFA World Cup Qatar 2022. During this time, he will play a starring role in marketing campaigns including television and social media, with a particular focus on raising Rivalo’s brand profile in Brazil – maintaining the sportsbetting sites soaring popularity.

Neill Simpson, Commercial Director, Rivalo said: “ To have such a household name and legendary footballer align himself with our brand, gives me great pride.

“We are working on some fantastic initiatives and this is a real statement of intent for Rivalo going forward, not just in Brazil but in the whole of Latin America. We have worked incredibly hard over the last six years to establish Rivalo as the leading player in the Brazilian Sportsbetting market and this latest announcement will further enhance this position as we work alongside Cafu and his team to bring some great insights and content to the Brazilian public over the next 18 months.”

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CBF and Betano Introduce Supercopa Betano Rei 2025

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CBF and Betano Introduce Supercopa Betano Rei 2025

 

Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.

As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.

According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”

Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.

Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.

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Compliance Updates

Kambi Group plc secures licensing approval in Nevada

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Kambi Group plc secures licensing approval in Nevada

 

Approval from the Nevada Gaming Commission paves the way for Kambi to provide its premium sports betting solutions in Las Vegas and across the Silver State

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has received approval for its Nevada gaming licence applications, marking a significant step towards launching in one of the world’s most iconic betting markets. The Nevada Gaming Commission approved Kambi’s application for Manufacturer & Distributor Licenses and an Information Services License, following a unanimous recommendation by the Nevada Gaming Control Board (“NGCB”) earlier this month.

The licences will enable Kambi to provide its industry-leading sportsbook technology and services to nonrestricted gaming establishments in Las Vegas and across the state of Nevada for the first time. With limited B2B competition in the state due to the high regulatory requirements, Nevada presents Kambi with future growth opportunities in line with its strategy to expand its footprint across the Americas.

Kambi has been at the forefront of the regulated US sports betting industry since 2018, processing the first legal online wager outside of Nevada following the repeal of PASPA. This latest achievement underscores the company’s dedication to delivering world-class sportsbook solutions while adhering to the highest standards of regulatory compliance and corporate probity.

Werner Becher, CEO of Kambi, said: “Securing approval for our licences in Nevada is an important milestone for Kambi and a testament to our market-leading technology, regulatory expertise and corporate integrity. Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet, and is therefore recognition of Kambi’s unwavering commitment to excellence. We would like to thank both the Commission and NGCB for their thorough review and approval of our applications.”

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Red Desert Games Signs Deal with Light & Wonder

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Red Desert Games Signs Deal with Light & Wonder

 

Red Desert Games content developed by leading industry veterans set to further add to Light & Wonder’s innovative offering.

Red Desert Games launches its new and innovative slot content via the Light & Wonder content marketplace, through the Light & WonderSpark studio partner program.

Red Desert Games is an emerging slot studio founded by land-based and iGaming industry veterans. The young studio team members have over 100 years combined experience in the global slot industry and are now applying their substantial knowledge, experience, and deep passion for slots to create innovative and engaging content to delight and excite.

As part of this new agreement, iGaming content developed by Red Desert Games will be distributed exclusively across Canada and the USA to Light & Wonder’s extensive operator network and elsewhere around in other key regulated markets via Light & Wonder’s Infinity aggregation platform.

The addition of Red Desert Games to the Light & WonderSpark studio partner program’s roster of premium game studios further cements Light & Wonder as one of the world’s leading content marketplaces. It demonstrates once again Light & Wonder’s ongoing commitment to diversifying its content offering, as well as providing an opportunity for independent studios to significantly boost their international reach.

Edgar Pau, Co-Founder of Red Desert Games said: “We are extremely excited to be selected by Light & Wonder to join their partnership program. Light & Wonder has an unrivalled footprint and is the perfect fit to distribute our range of innovative and engaging games to its global network.”

“We have been extremely impressed by the whole Light & Wonder team and our interactions to-date. Their product feedback, enthusiasm to work with us and recognition of the uniqueness of our content has given us encouragement that they are the right partner to launch us into the global market.”

Steve Mayes, Senior Director of Partners at Light & Wonder, added: We are delighted to welcome Red Desert to the Light & Wonder™ Spark studio partner program. Our program is committed to collaborating with the most forward-thinking and innovative new studios, and Red Desert’s distinctive game concepts, inventive mechanics, and meticulously crafted, visually captivating titles truly embody these values. We are excited to support their global expansion and look forward to a promising and successful journey together.

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