Brazilian football club Atlético Mineiro is going to launch $GALO Fan Token in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, which provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games, and competitions on the mobile app Socios.com.
Leandro Figueiredo, Business Director of Atlético Mineiro, said: “We are very happy to announce this agreement with Socios.com, a great global partner, which once again shows Atlético’s pioneering spirit. We are always looking for ways to be closer to our fans and we are sure that fan tokens will be a major revolution in our relationship with them.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We have taken a huge step forward in our major expansion plans for South America by partnering with our first Brazilian club.
“Fan Tokens have already generated over $150M in revenues for our partners in 2021 alone and it’s only right that this fast growing phenomenon now takes root in Brazil. I’m excited that the shift from passive to active fans, that’s going to be vital to the future of sport, has now started in Brazil – a country where the passion and talent for the beautiful game is known the world over.
“We’re just getting started here. Brazil and South America as a whole represents an amazing opportunity for us and we’re very excited about what the future holds.”