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Code Red Esports Wins U.S. Polo Assn. Contract

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Code Red Esports Wins U.S. Polo Assn. Contract

 

GameSquare Esports has announced that its subsidiary Code Red Esports has been awarded a contract to provide esports consultancy services to U.S. Polo Assn., the official brand of the United States Polo Association (USPA).

“We are proud to be working with an iconic, global brand like U.S. Polo Assn. Its sport-inspired roots are a tremendous fit for the large and growing gaming and esports audience which is an affluent, young demographic that values authenticity, style, and quality. Over the past few years, U.S. Polo Assn. has elevated the worldwide presence of its sport-inspired brand and has aggressively enhanced its business model to be more digitally, and omni-channel driven, while elevating the overall consumer experience,” Justin Kenna, CEO of GameSquare, said.

“U.S. Polo Assn.’s global demographics and interests align well with the esports and gaming audience. We are excited to partner with the Code Red team and look forward to creating a strategy that complements our digital footprint expansion while supporting the exciting and emerging pastime of gaming,” Jose Nino, VP of Global E-Commerce & Digital Strategy at USPA Global Licensing, said.

U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories, footwear, travel, and home goods in 180 countries worldwide. Recently ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association, and Major League Baseball.

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ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership

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Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final

ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.

“Porsche’s history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”

As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition’s Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche’s new all-electric Macan model –the inspiration behind one of Overwatch’s latest Legendary skins for D.Va.

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“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”

DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.

Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com.

 

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HAWKS TALON GC COMPLETES TRADE FOR TWO 2025 SECOND-ROUND PICKS

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Hawks Talon receives two 2025 second-round picks in four team trade

Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, announced today that the team has received two 2025 second-round picks from Mavs Gaming in exchange for Talon’s own 2025 first-round pick, sent to the Gen.G Tigers, and a 2025 third-round pick owned by 76ers GC, sent to Mavs Gaming.

Hawks Talon is set to begin the TURN, the second group play tournament of the 5v5 season, on Wednesday, May 29th, with matchups against Nets GC at 6 p.m., followed by a 9 p.m. slate with the Gen.G Tigers.

Talon sits in seventh place in the East after finishing the TIPOFF with a 3-3 record and 30 total points in the standings.

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To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC.gg and follow the team’s social channels on Twitter, Instagram and Facebook.

 

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LEON.BET partners with 9INE to become their Exclusive Online Betting House

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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

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