DraftKings has appointed Gisele Bündchen, an environmental activist, philanthropist, and former super model, as a special advisor to the company’s CEO and board of directors for environmental, social, and governance (ESG) initiatives.
“Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes. I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching,” Jason Robins, co-founder, CEO and Chairman of the Board of DraftKings, said.
Bündchen has been recognized in Time Magazine’s 100 Most Influential People in the World and 100 Fashion Icons lists, appeared in hundreds of campaigns for the most prominent and iconic brands, graced more than 1200 magazine covers worldwide and walked the runway in close to 500 fashion shows. She is a prominent supporter of numerous environmental and social projects, including Projeto Água Limpa (Clean Water Project), which implements sustainable environmental water management systems near her hometown in Brazil. Bündchen has also served as a Goodwill Ambassador for the United Nations Environmental Program since 2009.
“I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives. It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level. In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in ALL areas, including social impact and sustainability initiatives that impact the future for all of us around the world,” Bündchen said.