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Iowa Sets New Sports Betting Revenue Record in March

Published

4 years ago

April 12, 2021

Iowa Sets New Sports Betting Revenue Record in March

Sports wagering revenue in Iowa reached a new record of $13.5m in March, while the US state’s handle also hit a new monthly high of $161.4m.

The revenue total represented a 1,025.0% increase on the $1.2m reported in the same month 2020, the month in which the novel coronavirus (Covid-19) pandemic shuttered the state’s casinos and saw major leagues suspended. It also marked a 75.3% month-over-month rise on the $7.7m posted in February this year, as well as breaking January’s $11.3m revenue record.

Online sports betting accounted for $10.3m of total revenue for the month, some way ahead of retail on $3.1m. Handle also reached a record high of $161.4m, beating the previous record of $149.5m in January by 8.0%. This total was also 723.5% higher than $19.6m in March 2020.

Consumers spent $139.4m on internet sports betting during March, which is no longer subject to an in-person registration requirement, compared to $22.1m at retail sportsbooks. Players won $147.4m from sports wagering in the month, while operators paid a total of $908,011 in tax.

For the financial year to date, total sports betting revenue in the nine months to the end of March was $67.7m, with $46.7m attributed to online operations and $21.0m retail. Handle reached $874.0m in the nine-month period, $685.5m of which was spent online and $188.5m at retail sportsbooks.

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Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Published

12 hours ago

September 4, 2025

Peter Tolan

Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.

Gambling in the USA

Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Published

12 hours ago

September 4, 2025

Peter Tolan

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience

Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.

With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.

Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.

“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”

The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.

Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

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Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

Published

21 hours ago

September 4, 2025

Adrienn Sarkany

In a landmark announcement set to reshape the future of entertainment, content, and technology, Proper Loud – the powerhouse team that has carved the path to success and helped bring to life ventures including Prime (Hydration & Energy), Misfits Boxing, The Baller League, and Lunchly – has entered into a global partnership with innovative prediction market platform Galactic.

Predictor.io marks the pioneering socially-driven prediction market platform, fusing real-time audience engagement with gamified, predictive experiences – powered by some of the world’s biggest digital creators and content brands.

Galactic, already well-established through key partnerships with media giants such as Sports Illustrated, has further bolstered its U.S. presence by advancing partnerships and discussions with both a Futures Commission Merchant (FCM) and a Designated Contract Market (DCM). These alliances are intended to strengthen Galactic’s regulatory and compliance path across North America, reinforcing its commitment to operating within the highest industry standards pending formal registration and approvals.

This bold new platform will allow fans to engage with creator-driven content like never before – predicting outcomes, competing in live challenges, and becoming active participants in sports, entertainment, and trending culture. Backed by cutting-edge tech, ongoing regulatory preparations, and unmatched creator influence, the venture is poised to redefine how the next generation interacts with content.

Mams Taylor, Founder of Proper Loud, shared: “This is a truly unique partnership bringing together the biggest content creators on the planet and world-class prediction market technology. We’re building something completely new – a platform where fans aren’t just watching, they’re participating in the outcome.”

Stuart Stott, CEO of Galactic, added: “This marks an industry first of its kind – bringing socially-driven content and the world’s biggest creators into one of the fastest-growing markets on Earth. The prediction market and creator economy are experiencing significant growth and, by combining these two forces, we can transform how audiences interact and engage with content. By empowering creators with new monetisation opportunities and providing fans with real-time, interactive experiences, we’re not just predicting the future – we’re helping shape it, making the future of content more engaging, inclusive and rewarding for everyone.”

By blending entertainment, prediction, and social influence, this joint platform is set to be a game-changer across sports, music, lifestyle and creator economies. The launch is expected to roll out in phases starting later this year, subject to regulatory clearances, with exclusive creator-led campaigns and real-time fan activations.

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