BetMGM has entered into a multi-year deal with Audacy. As per the deal, BetMGM has become the preferred sports betting partner of Audacy across all sports broadcast stations, digital platforms, BetQL app as well as BetQL Audio Network.
The key partnership details include integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s wide spectrum of local and national sports betting content.
The partnership will bring BetMGM’s sports betting content to the millions of sports fans across the country who tune in daily to Audacy’s portfolio of broadcast stations, podcasts, and shows.
“Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space. In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today,” Matt Prevost, Chief Revenue Officer of BetMGM, said.
“The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors. We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis,” Mike Dee, President of Sports at Audacy, said.