Simplicity Esports and Gaming Company has signed a two-year agreement to sublicense the Flamengo Esports brand to a team competing in the popular mobile game Free Fire.
The licensing agreement includes a minimum fixed fee of $100,000, as well as 20% of all sponsorship and advertising revenue received by the team.
“I am happy to take another step forward in monetizing our Flamengo Esports brand. Flamengo Esports is one of the most visible esports brands in the world with an incredibly engaged fanbase. Broadening our fanbase to additional games and platforms increases the number of potential buyers for products and merchandise, such as previously announced NFTs. We look forward to continuing the growth of Flamengo Esports with additional sublicensing and sponsorship deals throughout 2021,” Roman Franklin, CEO of Simplicity Esports, said.
