BetMGM Partners with Borussia Dortmund

0
196

 

BetMGM has entered into a deal with Borussia Dortmund and become the exclusive Regional U.S. Partner of the club.

The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.

“BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund. As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app,” Matt Prevost, Chief Revenue Officer of BetMGM, said.

As an exclusive Regional Partner, BetMGM has rights to player imagery and team logos, as well as additional team assets for marketing applications. BetMGM customers will enjoy exclusive signup offers for Dortmund fans, along with access to co-branded content on the club’s English-language social media channel, @BlackYellow.

“We are very pleased about this partnership with BetMGM as our new regional Partner in the U.S. It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market,” Benedikt Scholz, Head of International / Commercial & New Business at Borussia Dortmund, said.

Previous articleIGT and Scientific Games Sign Cross-licensing Agreement
Next articleTorstar Corporation to Launch Ontario-based Online Casino Business
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

LEAVE A REPLY

Please enter your comment!
Please enter your name here