Live audio content provider Entercom Communications Corp has acquired sports data and igaming affiliate platform QL Gaming Group in a $32m deal.
The acquisition brings unrivaled data, analytics, and insight-driven content to Entercom’s best-in-class sports broadcast stations, influential podcasts, and RADIO.COM, the fastest growing digital audio platform in America.
Justin Park, Co-Founder and CEO of QLGG will continue to lead the business reporting to Mike Dee, President of Sports, and J.D. Crowley, Chief Digital Officer.
“As the sports betting marketplace continues to grow exponentially, the acquisition of QL Gaming Group is a perfect fit for our unrivaled sports audio platform. Integrating QL’s analytics and content with our sports brands enables us to deliver unparalleled experiences for sports fans. The acquisition builds on our track record of digital growth and further enhances our direct-to-consumer technology portfolio with data and analytics capabilities, while also adding an innovative new subscription offering to our platform,” David Field, Chairman, President and CEO of Entercom, said.
“We are thrilled to be joining the leading sports audio platform, bringing our betting insights and expertise to such a loyal and dedicated fan base. Between our capabilities to make bettors better and the influence Entercom’s platform provides, we can now offer a wholly unique proposition to the sports enthusiast that is second to none,” Justin Park, Co-Founder and CEO of QLGG, said.