WarnerMedia Takes Chance on Sports Wagers with “TNT Bets” Live-stream
BC.Game

 

WarnerMedia is going to join the growing parade of media firms eager to court consumer interest in sports betting.

During the coverage of NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds. The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart, and Tim Doyle, and the leading gaming company FanDuel will provide real-time statistics and information.

“We haven’t done anything like this to date,” Will Funk, executive VP of sports partnerships and branded content at WarnerMedia’s Turner Sports, said.

“We are going to take the learnings from this and apply it to the future. This is not just a one-game kind of thing. We are working with FanDuel on a number of things across the portfolio, testing things and figuring what really moves the needle on what helps us from a viewer engagement standpoint and what helps FanDuel on the customer acquisition side,” Funk added.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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