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Ford Models, a modelling agency based in New York, has announced the launch of its new division dedicated to esports and gaming.

Ford Models Esports and Gaming will represent talent within the gaming and esports industry alongside working with leagues and stakeholders to assist in the promotion of esports. Names on the initial list of talent include Cavs Legion NBA 2K League player Timothy “oLarry” Anselimo and esports caster Paul “Rabies” Santoro.

“With the creation of this new division at Ford, we are carefully selecting professional gamers, content creators, coaches, influencers and other talent who are dynamic and multi-faceted with strong personal brand potential, in addition to being at the top of their respective fields,” Justin M. Jacobson, who will direct the newly-formed division, said.

“Ford offers an unparalleled brand, network, and approach to development which we will leverage to support the success of our esports and gaming talent, as Ford has with its roster of leading celebrities worldwide for decades. I’m excited to draw upon my experience and expertise to join Ford in building a leading global esports and gaming platform,” Jacobson added.

“By reaching new audiences, demographics, talent and client categories, particularly in the coveted gaming and tech segments, we can deliver greater value for our talent and clients and ultimately greater value for Ford Models, reinforcing our position as a leading global talent management platform,” Decio Restelli Ribiero, President of Ford Models, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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